Website To Start Your Own Business

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Reaching the full potential of a small business often requires a strong online presence. However, you may be wondering how to achieve this when the budget is tight and there is no room for an expensive web designer? We hear your concerns and are here to show you how to build your own small business website.

Website To Start Your Own Business

Creating your business website is not as daunting as it may seem. With so many user-friendly, budget-conscious website builders at your disposal, even beginners can create attractive and effective websites with no prior experience.

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In this article, we will guide you step by step on how to create a small business website in nine easy steps. In the end, you not only have a great website, but also valuable skills that can save you money and improve your business performance.

Once you’ve decided you’re ready to sign up for web hosting, be sure to use one of the Bluehost links included in this tutorial. This means two things will happen: (1) we’ll get a small commission if you sign them up, and (2) you’ll also get a $2.75 discount and a free domain. This special reduced rate is not available if you go directly to the Bluehost website by typing it into your web browser (or using Google).

There is no “one size fits all” solution when building a website. Before you start, you need to consider your goals so that you can apply design elements and tools to achieve your goals.

For example, a dentist’s office will need a different website than an architectural firm. Whether you want to inform visitors about your brick-and-mortar business or make online sales also has a big impact on how your website looks.

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You also need to think about the expected traffic to your website. If you want to sell products online, you can get more attention than a local business that relies on face-to-face sales. Your needs in this area will affect which platform and hosting provider is right for your website.

Once you have clearly defined the goals of your website, you can begin to dive into the process of designing and building it. Below are nine key steps to help you launch an online business.

When starting the journey of building a small business website, the first critical decision is choosing the right platform.

It is similar to choosing a foundation for your home; the better the foundation, the stronger and more adaptable your structure. 🏠

Infographic: How Do I Start My Own Small Business?

WordPress is the leader in this field. Because it is open source software, it is free to use and powers 43.1% of all websites on the Internet. It offers an incredible level of flexibility and scalability with thousands of themes and plugins available, allowing you to design and expand the functionality of your website to your heart’s content.

Frankly, whether you’re a beginner or an experienced web developer, WordPress offers a solution that can grow with your skills and your business. 👍

However, alternatives like Squarespace and Wix should also be mentioned. They provide a user-friendly, drag-and-drop website builder that can be perfect for those who prefer a more manageable, all-in-one solution. While these platforms may lack the freedom of customization that WordPress offers, they still allow you to create professional looking websites.

Finally, while platforms like Squarespace and Wix are great for quick and easy websites, if you plan to grow and want to control the look and feel of your site, WordPress is definitely the way to go.

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👉 In the next section, we’ll show you how to use WordPress to set up a small business website from scratch.

Ideally, your domain name should match your business name. If you are not sure which name to choose, there are several online generators that can give you inspiration, such as DomainWheel:

Don’t worry about buying your domain name now – you can register your domain name when you sign up for hosting (in the next step). Or, if you want to use a tool like Squarespace or Wix, you can buy your domain name through those tools as well.

If you have decided to use a universal website builder, you can skip this step. WordPress users should continue reading.

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There are some great beginner-friendly hosting companies to consider. Our top choice is Bluehost, officially recommended by WordPress.org:

The cheapest basic plan starts at just $2.75 per month. This package is usually enough for a small site, but you can easily upgrade as your business grows.

Again, you can skip this step if you want to use a comprehensive website builder like Squarespace. However, if you want to use WordPress with a hosting company, you will need to install software to use a content management system (CMS).

Bluehost offers an intuitive dashboard and one-click WordPress installation. If you choose this hosting provider, you can install WordPress software quickly and easily.

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You will then need to enter your email address and create a password for your new WordPress site. The installer will then start downloading and installing the WordPress software.

This process may vary depending on the hosting provider you choose. Therefore, we recommend that you refer to the host’s official documentation. You can also check out our official beginner’s guide to installing WordPress on your website.

WordPress and Squarespace offer many templates (or themes) that you can easily customize. Many of them are also free to use.

The theme of your choice, you can customize it. You can also consider a premium WordPress business theme like Neve Pro.

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Neve offers over a hundred pre-built websites, including ones designed specifically for different types of small businesses. Many of them are available in the free version of Neve (only the Pro version is noted in the lower right corner of each home page):

Squarespace, on the other hand, lists all of its templates directly on its website. You can preview each one and click

You will then be taken to the editing area where you can change almost every element of your website. We recommend reviewing any changes on the front end to make sure they look good.

Plugins (in WordPress), extensions (in Squarespace), and apps (Wix) can add new features to your website. Without these tools, you may struggle to get the most out of your small business website.

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You can browse Squarespace extensions from their extensive library. With WordPress, you will have access to over 60,000 plugins. On the other hand, Wix offers more than 500 apps in its app market.

With so many options available, it can be tempting to install as many plugins, extensions, or apps as possible. However, this can slow down the website and affect its performance.

When choosing a plugin, extension or application, we recommend choosing a tool with a high rating and regular updates. You can also read reviews from other users to see if the tool suits your needs:

You can see our guide on installing WordPress plugins. You can also check out the reference material for installing extensions on Squarespace.

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When customizing your website, you’ll probably want to add content almost immediately. Before doing this, it is wise to have a rough structure in mind.

WordPress and other popular website builders make it easy to create pages and add blog posts. So you have the option to choose content if needed.

Once your content is online, you still need to make sure people can find it. SEO is a strategy that can help with this.

SEO is the practice of improving your content so that it is more likely to rank high in search engine results pages (SERPs). There are some key practices that you should remember such as:

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If you choose WordPress as your website platform, you can install an SEO plugin like Yoast SEO that scans your content and suggests improvements.

Many website builders let you keep your website private while you build it, then publish it when it’s ready for visitors. With WordPress, your website will be publicly visible as soon as you install the software on your hosting account.

Regardless, it’s a good idea to do some last minute checks before you start promoting your site.

To start driving traffic to your new website, you may want to contact existing customers to let them know you are now online. You can also promote your website on social media or via email.

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Remember, these are only important elements. Depending on your business, you may need additional features or pages tailored to your specific needs.

Although not an absolute requirement, running a blog on a small business website has many benefits.

First, it allows you to create and share valuable content related to your industry, product or service. This helps establish your business as a knowledgeable and authoritative source, attracting leads and building trust.

Additionally, blogging can help your search engine optimization (SEO) efforts. Regularly updated

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