How To Start Your Own Social Media Site – According to the Pew Research Center, 69 percent of American adults use Facebook. It’s a big number, and that bigness is the platform’s biggest problem. There are privacy concerns, spreading misinformation, or just feeling like you don’t want all these people looking at pictures of your life.
Facebook’s solution is more private groups where people can share and feel comfortable. People like Apple’s iMessage group chat are hoping for private messaging as a small form of replacement for social networking. Also, what if you built your own?
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How To Start Your Own Social Media Site
Host Molly Wood spoke with programmer and artist Darius Kazemi, who recently wrote a guide to building your own small-scale social media network that has garnered a surprising amount of attention. Through a donation platform called Patreon, he created a friend camp that people support. Wood asked why he thinks people want to ditch all these existing services to create their own social networks. Below is an edited transcript of their conversation.
Why Do I Need A Website When I Have Social Media?
Darius Kazemi: I think some of it comes down to the privacy department. People tried to start services saying, “We’re like Facebook, but more personal. I think this happens to very few people. I think what people want is the ability to talk to their friends on their own terms. That’s what I encourage people to do with this new decentralized technology.
Molly Wood: What’s the right amount of networking to talk to a small group of friends?
Here’s my suggestion… create a layered space with your personal space with messages that don’t leave the computer you control. Darius Kasemi
Kazemi: They put 50 and 100 people in a private group at the intersection. But I’m not talking about cutting people off from the rest of the world. What I suggest and what I do is create a layered space where you have your own private space with messages that don’t leave the computer you control. But apart from that you can subscribe other people and post to other people. Frontcamp, a server I manage for 50 people, has access to about 10,000 different servers, so we can connect a few hundred thousand, maybe a million accounts to other computers and communities in total. with
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Kazemi: I think people who have security concerns right now want to control where their data goes and who sees it. I think these are people who want to have a community without targeted ads or algorithms that you don’t control. The thing is, I’m fine with controlling the algorithm and controlling your social media feed. But when you’re on sites like Facebook and Twitter, you don’t control it, companies do. So the idea is for smaller communities that need this level of control. Even if it’s not “I personally have to control this thing,” my friend or someone I know socially has control over this person. So I can go to them as opposed to trying to get Mark Zuckerberg’s attention.
Kazemi: I mean exactly. I use Free Public Libraries as a community map for this. Speaking of money, we have Patreon the way I run Buddy Camp. It’s a convenient way to collect monthly payments from people at Front Camp, where people pay anywhere from $0 to $5 a month for their social media experience. It doesn’t cover my time as a developer. If I’m doing this for a job, I should get paid more. But it’s a service to me like everyone else, and the material costs of the host, domain name, and everything else are covered by the community.
Wood: What is the goal? Think you’ll give people this option? Do they want it and have the ability to pull it off? Or are you expecting something big to break out?
Kazemi: The goal is that I want it to be an option for all kinds of people, not just people who know someone like me who is technologically and socially conscious. I want this social media software to be available on WordPress if you want a WordPress blog, for example. You can go to 100 companies that you can pay X dollars per month and they will host your WordPress blog. So I would like to see the handling of goods. My next goal is to conduct workshops. I already have a set lined up. Basically I want to travel the country and the world and teach people how to do these things. Teach them how to teach others. So it is like transfer of knowledge from person to person.
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Wood: That’s how the internet used to be, right? There were billboards. There were also blogs, [which] were a decentralized version. It was like controlling your own media or your own information flow. If the history of the universe is made easier by entering into some company and advertising, how can the library be activated?
Kazemi: I agree with you. I think any technological innovation will be central. I think the solution is to bring features that cannot be centralized. For example, a great practice I do for social media is when I bring on a new user, I sit down with them for an hour or three on Skype or something or I’m in person in my geographic area. I will explain everything you need to know. I answer their questions and create custom features like tweaks that can make their own lives a little easier. It is something that cannot be easily measured. If people use it and they need something that doesn’t scale, a big company has no financial incentive to offer it to people because it doesn’t make money.
Wood: I think if everyone is in one big community, you have visibility. Now some small communities started on Facebook or Twitter are finally getting real venom. How do you avoid that, or do you want to avoid creating whole little communities that are their own echo chambers?
Kazemi: An example I would like to point to is that I am Iranian American. I can’t stop talking about how people are meeting in a basement somewhere and how Iranian-Americans are going to be stripped of our citizenship because they’re terrorists or whatever. I think providing these private [online] spaces gives people room to imagine a better world. For those who want me (or other Iranian-Americans) gone, a better world seems to exist without me. And I don’t like it. But [a private online community] gives me a place to imagine my own world with my people. We can take it to the public and test these ideas.
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Kasimi’s concept reminds me a lot of the internet I grew up on, which was a bunch of bulletin boards and blogs where you could put your stuff out there, and there were no gatekeepers to control you. No big company can spy on you because you run your own email server. It is good to think that such a ceremony is still alive.
Also, some research from our friends at Edison Research in March showed that people are leaving Facebook by the millions, even if they’re not specifically quitting social media. So if you want the site you created, instead of a helpful friend with programming skills!
Every day, the “tech” team breaks the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, delving deeply into how technology interacts with climate change, injustice, and misinformation.
As part of a nonprofit newsroom, listeners like you keep this public service open to everyone without firewalls. Want to use your social media skills to help other businesses and entrepreneurs grow their brands? Starting a social media consultancy is a great way to share your skills and get paid for your extensive industry knowledge.
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