How To Start Your Own Blog Free – If you’ve built a website, I’d say you’ve probably heard about the importance of having a blog.
But it doesn’t end there. It’s a platform to showcase your knowledge and experience, a way to generate engaging social media content, and a place to build relationships with prospects and clients.
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How To Start Your Own Blog Free
Building a blog is a simple task in itself, especially with a tool that lets you create visually stunning posts. However, maintaining a blog that supports and promotes your website requires dedication and consistency.
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This article aims to provide everything you need to know to start your blog off on the right foot. Not only will we show you how to use these tools for maximum results, but also how to continually improve the success of your posts.
The first step is to consider what content will be useful and inspiring for your readers.
The philosophy of many content marketers is “if you build it, they will come”; But blogging should never be just writing for the sake of writing.
You should consider what your users are looking for and how the topics you will write about fit into your overall business goals.
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Each blog post should target a specific person or address a common problem among your audience. Additionally, you must know how to keep these visitors on your website and direct them to products or services that you know will be useful to them.
At this point, it’s also helpful to know how often you post. Having a consistent schedule is more important than writing epic pieces sporadically.
Think about what you can do and commit to sticking to that schedule. Thinking of content ideas in advance will help with this.
Social media is an almost limitless source of content inspiration. Almost any conversation your audience has can become your content in some way.
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For example, communities on Facebook and Reddit are ideal places to find exactly the audience you’re looking for and join their conversations.
You’ll quickly find out what some of the important issues are and what topics are actually being discussed in your community. You can write down the answers to these questions or blog about your thoughts on important topics.
This is the perfect place to find exactly what your audience wants to know and will provide a consistent flow of content ideas.
Keyword research isn’t always the easiest task, but when you find opportunities, you’ll find the work is worth it.
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Keyword research is an important SEO task for blogs. This will help you find opportunities that are most likely to be found in searches and appear in front of the most people.
If you’re not sure where to start looking for valuable keywords, I recommend checking out my complete keyword research guide, which will walk you through the process step by step. It has helped many people in our Facebook community grow their websites and sales.
Once you get the hang of this process, you’ll quickly find what your audience is looking for and can start writing more content that ranks well in search engines.
Some of the biggest competitors in your niche will invest a lot of time and resources into finding topics to write about.
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True, you probably won’t be able to compete with them in search results, but it’s a great place to start learning about trending topics.
You can express your opinion on various topics and answer the same questions in your own way. Just make sure you don’t copy their content!
Even if you don’t compete with them in search results, a lot of this content can still be really engaging on social media and be a valuable asset on your website.
Just enter the topic you are interested in in the search bar. Below the chart you will find a list of related topics and questions.
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You can also change the view to see which topics are gaining popularity and which are at the top.
This is great for getting early access to topics people haven’t covered yet and ensuring what you write gets noticed.
Crystal Guides category on Xander Kostroma’s blog. Their blog is full of ideas, inspiration, and meaning behind fashion and crystals. Each category and post is beautifully presented with beautiful images and packed with rich content that informs and excites readers and further encourages them to explore the site.
This step is not necessary to get your blog up and running. It’s completely understandable if you want to have a few blogs on your site before you start categorizing them.
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However, this will become important and knowing your categories will be useful when organizing your blog.
Categories make it easier for users to navigate and understand your blog. Instead of sifting through dozens of posts that may not be relevant to what they’re looking for, they can jump directly to the categories most relevant to their interests.
However, organizing your website doesn’t just help your users. A clear blog structure is very useful for SEO. This will help search engines understand your site’s layout and the context of your content.
The first place to start is to take content ideas you already have and connect them through relevant topics. This can help you get a rough idea of which categories you need. For example, if you have a food blog that focuses on different dinner recipes, you can categorize your recipes into different cuisines.
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To get the best SEO results, you need to be familiar with keyword research. You must take the categories you have already proposed and find synonymous titles for them; filled with terms that provide more traffic and opportunities.
When creating blog categories, try not to get carried away with ideas. Too many categories can overwhelm your readers and not fit into your site architecture. Try to use a maximum of 10 categories to cover the breadth of content; Ideally, use 5 to 8. As your blog receives more traffic, your analytics can help you narrow down the number of categories and focus on the ones that really work for you.
Many blogs have a category dedicated to behind-the-scenes life – sharing this type of content has many benefits, like humanizing your brand and becoming more relevant, but it’s unlikely to fit into an effective blogging strategy. As mentioned before, it’s best to focus on actionable content that works for you. However, you may find that this type of content generates a huge response on social media. If you want to make this type of content accessible through your website, you can also dedicate a separate blog or news section to your website. This will help differentiate your blog content and updates.
This is the last step before you actually start writing the content. Let us customize your blog to suit your style.
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Of course, you can use the settings to organize how your blog is presented to the public. However, this is also a good time to resolve some technical aspects that will make your readers’ lives easier and help you get found in searches.
Let’s start with page options. This content can be found by going to the Content tab and clicking the toggle icon next to the blog. The first option you come across is to give your blog a title. “Blog” is fine, but you might also consider calling your blog section one of these ideas:
It doesn’t matter what you name your blog, as long as you make it clear that it’s a place to find a variety of articles and content. However, make sure your URL (also found in these settings) matches the name you give your blog.
When you enter “Page Options”, you will see a tab titled “Meta Information”. This is a good opportunity to cross this task off your to-do list.
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If you are not familiar with meta information and how to fill it in, it is very important for your SEO. This is what you tell the search engine to display as search results in your listings.
You can read my complete guide on setting up metadata to get all the information you need to set yourself up for success.
Make sure your metadata is clear and concise and tells visitors exactly what to expect from your blog. Some keyword research will also be helpful.
Now, if you go to the blog, you will find more settings in the left menu. Once you click this button, you will be taken to your blog design options.
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