How Do You Start Your Own Website For Free – Leaving is never easy. You have to deal with an endless list of tasks, compete with established players and increase your visibility as much as possible. Even though lean is new, that doesn’t mean you should take shortcuts and ignore one of your startup’s most essential assets—the website. Especially when 70-80% of people research a company on the web before deciding to buy from it.
If you think having a Facebook page is enough for your business, here is an interesting fact for you.
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How Do You Start Your Own Website For Free
A website is always preferred over social media pages. It can be a one-page website that talks about the products and services offered or it can be a large e-commerce store, depending on the needs, wants, demands of the customers and the financial strength of the startup.
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If you are new to the digital world and know little about how to create a website for your startup/business, you are in the right place. Here’s a guide for you, the non-coding entrepreneur, to get your website up and running.
If it was the year 2000, it would be hard to believe that you could create a website for your business without coding, but thanks to CMS (content management systems) like WordPress, Shopify, Squarespace, and Wix, you can create the . No coding for free or with an amount that won’t break your pocket. All you have to do is follow the steps below –
According to W3techs, WordPress is the most used website building platform in 2018. The main reasons for its popularity are that it is free to use and highly customizable. However, there are other CMSs (platforms that allow you to create your own website without coding) and we also talk about how to create a website for your business in this guide.
First of all, you need to choose the right website publishing platform based on your needs. Here’s what we suggest –
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Wix is a great website publishing platform for those who want to stay miles away from coding and prefer a drag and drop approach. This platform provides you with almost all the important tools and functions to help you get good visibility for your customers and rank in Google.
If you’re a small business and want a website to get more exposure for your brand online and complement your social media pages, Wix is a great choice. With Wix, you can create a beautiful website in minutes. Just follow these steps –
Wix Aldi automatically builds your website based on a few answers you give, while Wix Editor gives you full control over the appearance of your website as you design it yourself using a simple drag-and-drop editor. You design with thousands of conceptual features.
We prefer using the Wix editor because it gives you more freedom to create your own website for your business.
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You can choose from hundreds of customizable templates for your website. Don’t just stick to your niche patterns. Also explore other niches, as those models can be easily trained for your niche.
Use the drag and drop editor to edit all your pages. You can also add chat functionality, storage functionality, and even allow your visitors to access your website using simple drag-and-drop tools. Here is a video to explain more –
You can also add a blog to your website and update it daily. If you have any questions, visit Wix Support, they have answers for almost any publisher-related question.
A free Wix account does not receive a custom domain for the website. You will have a name similar to business.wix.com which doesn’t look very professional. Also, if you plan to have a fully professional website, you need hosting, storage, bandwidth and analytics services for your website. All of this comes with Wix’s premium plan.
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Wix does all the updates and maintenance for you because it doesn’t open its platform to outside developers.
If you’re thinking of starting a simple eCommerce store, look no further than Shopify. Shopify is an eCommerce website publishing platform that provides thousands of professional themes, customization options, and all the features like payment gateway integration, inventory tracking, gift cards, and more. which are required to set up an e-commerce store.
In addition to providing a platform to run an e-commerce store with products, unlimited bandwidth and storage, Shopify also offers features such as fraud analysis, manual order creation, discount codes and employee accounts.
Before we move on, let’s clear up the fact that WordPress.com and WordPress.org are two different CMSs, and we’re not talking about wordpress.com.
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WordPress.org, also known as self-hosted WordPress, rules the Internet today. Not only is it easy to use, but it also includes thousands of plugins and themes to create and customize your website according to the latest SEO trends.
To set up WordPress or any other type of website, you need a domain name and web hosting. A domain name will be your web address like YourCompanyName.com while web hosting is the service that connects your website to the internet. Without hosting, your website will not be visible on the Internet.
There are many web hosting providers out there, but we trust Inmotion Hosting the most because it’s the service we use. Inmotion’s WordPress hosting package (which comes with a free domain) starts at $4.99 per month and will be useful for your startup website.
After choosing your host, you have the opportunity to choose your free domain. Choose a simple and not too long domain name and you are ready to install WordPress on your website.
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After purchasing the hosting and domain, log in to your account management panel, click on Softaculous and select WordPress. Fill in the website details and you’re all set.
After completing the installation process by checking all the necessary details and settings, you can choose a theme that will make your website unique.
A simple and clean site is what you will see after installation. But you want your website to stand out among the millions, don’t you?
That’s why it’s important to choose a theme and customize it. WordPress offers you over 1500 well-designed themes to choose from.
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Additionally, there are many WordPress page builders with full site editing capabilities that can help you create a professional website without touching a single line of code. We prefer Elementor for this because it’s the most feature-rich and easy-to-use builder we usually use for our websites.
It’s 2019, and there’s more to driving sales than just setting up an e-commerce store. This includes inbound marketing, marketing funnels, landing pages, push notifications, lead generation, email marketing, remarketing, and more. Everything is possible with a WordPress website.
All you have to do is add a few free and premium plugins to turn your WordPress site into a professional eCommerce brand. Here’s a great video to walk you through how to add eCommerce functionality to your WordPress site:
Although every business website is (and should be) different and unique, your visitors have a set of expectations from your website. There is information and answers still being sought. Here are 7 pages your website should have to make an impact on your visitors.
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The homepage is the most essential page of your website. If you’ve built a website with WordPress, your home page might be a list of blog posts. Now, this is not recommended when running an e-commerce store or brand that offers services.
Use this space to make an impression on the visitor. Make your offer more prominent on your home page with your value proposition. Give them a reason to choose you right from the first page.
You can also include industry validation tactics like featured clients, testimonials, and partnerships, but don’t forget to include a call-to-action button on your homepage.
Your visitors want to know more about who is behind the people. It increases trust and creates justice among customers.
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Include a brief summary of who you are, what your company does, what your mission is, your company’s history, your team’s history, and what sets your company apart from the rest of the competition.
Offers form the backbone of your website. Include details about how you will help the customer and how you stand out from the competition.
Start the page with a summary of your proposal before a detailed description. Try to use points and visuals as much as possible. If you are selling a product that is not your own, avoid copying the manufacturer’s description and write your own (but don’t change the facts), this will help you with better SEO.
Divide the offer page into sections and highlight the call to action button. Also, keep a section where your customers with verified purchases can rate and comment on their experience with your offer. Such social validation strategies increase sales.
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Many times, potential customers have several questions that they want answered before making a purchase. Often times, they have relevant feedback as well. A contact us page bridges the communication gap between you and your website visitors. It also increases
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