Writing A Marketing Plan Template

Writing A Marketing Plan Template – Imagine you climb up Mt. Everest is guided only by intuition. You won’t make it very far without a detailed plan (and an experienced Sherpa) to guide you.

Marketing may not be an extreme game with life or death consequences, but you have big goals to achieve anyway. And your team’s success depends on more than instinct.

Writing A Marketing Plan Template

Writing A Marketing Plan Template

That’s why a strategic marketing plan is essential regardless of your industry. Think of it as a guide to where your business needs to go year after year.

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Writing your first marketing plan can seem intimidating, but don’t worry. We’ll walk you through the basics, show you what a marketing plan looks like, and even give you some free templates to get you started. Here we cover:

A strategic marketing plan is a formal document that guides your group’s marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business goals, while also explaining how you’ll spend your annual marketing budget.

Keep in mind that your plan may vary depending on the industry and your goals. The length and format of the details you enter does not matter. Do your research and make it as easy as possible for company leaders to understand how your marketing strategy will help business growth.

Details how you will implement a portion of your marketing plan with a specific strategic goal in mind. You can do this by launching an email or social media campaign, publishing a blog series, offering a special promo, or hosting a live event.

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, on the other hand, is a high-level framework that drives all your marketing strategies. Looking at the big picture of the who, what and why behind your marketing goals, with a focus on commitment to the organization’s larger goals.

No two marketing programs are exactly alike, but they share common threads. Here are 6 important things you should know and research before creating your next marketing strategy.

Everything you do as a marketing team should support your company’s overall strategy and goals. So summarize your organization’s business goals and let this serve as your true north marketing plan. Your team and stakeholders can clearly see how the marketing strategies and goals you outline in your plan align with your company’s priorities.

Writing A Marketing Plan Template

A SWOT analysis breaks down your company’s strengths, weaknesses, opportunities, and threats. It allows you to assess both the internal and external factors that influence your success so you can create targeted strategies that close gaps and drive results.

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Research is the core of any marketing plan as it is what you use to formulate your goals and strategies. Don’t be afraid to dive deep into the details here. A well-researched marketing plan is worth the time invested.

Focusing your research efforts on these areas will give you a solid foundation for smart marketing decisions.

It’s important to understand the big movements in the industry you’re marketing to get a feel for the pulse of the market. Thoroughly research the industry your company operates in and be sure to report on the general climate as well as any significant events. If your company serves any sub-industries, don’t forget to include them in your analysis.

Marketing to people rarely pays. This is why narrowing down your target audience is essential to any marketing plan. Think of it as a filter that runs through all marketing strategies.

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The more specific you can get, the better. Answering questions like these will help you paint a clearer picture of your ideal buyer so you know how to focus your resources to have the most impact on the people you want to reach.

It’s also important to understand who and what you’re up against when it comes to attracting your ideal buyer. Identify the key players in your space and briefly describe what they will do to win. This foundation makes it easy to see how you can differentiate yourself from the competition.

Now that you’ve laid the groundwork, it’s time to talk strategy. Define your strategic marketing goals for the year and briefly describe how these strategies support company-wide goals. Use a Gantt chart to set a timeline for each goal and monitor results along the way. It’s an easy way to set expectations and communicate them to your team and stakeholders.

Writing A Marketing Plan Template

Metrics are where the rubber meets the road in your marketing plan. Use your market research to define specific KPIs or key marketing metrics that can be used to measure your success. This will help you track progress so you know if you need to change mid-course to make sure you’re meeting your strategic marketing goals.

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Car marketing channels are used to reach your target audience and grow your brand. Choose your channels wisely based on where you want to get the most bang for your marketing buck. Briefly explain the purpose of each channel and how it supports your marketing strategy and business goals.

Do you want to create a more detailed plan for each marketing channel to bring your ideas to life? Check out our free social media strategy and editorial content plan templates for more information on programming by channel.

Establishing a monthly budget for your marketing program—and tracking it—will help you maximize ROI and identify wasteful spending before it drains your marketing dollars.

Start by listing any ongoing expenses you have so you know what you can afford to spend on new plans. Do your best to budget for any new expenses you anticipate in the coming year. Don’t forget to complete your referrals for any new hires, freelancers or third-party agencies.

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Not sure where to start? We have you! Here are some examples of how to set up a marketing plan, so you can easily start writing your own.

Your marketing plan may move in a different direction depending on the industry you operate in or the goals you focus on. Use these marketing plan templates and samples as a guide to start the process and create a marketing plan structure that works for you.

The most common way to create a marketing plan is to write it as a text document. This format allows you to freely describe any research findings you’ve gathered during innovation, while also setting a clear narrative of the marketing goals you’ve set for the year.

Writing A Marketing Plan Template

To help you save time, we’ve put together a free Google Docs marketing plan template so you can start your planning process quickly. This marketing plan example is perfect for documenting and sharing the full scope of your marketing plan with your team and stakeholders.

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Save a copy of the template to your Google Drive or download it as a Word document and customize it to fit your strategic marketing plan needs.

A plan is useless if you set it and forget it. This is where a Gantt chart comes in handy. Use this free marketing Gantt chart template to track your marketing strategy to success.

A Gantt chart is a great way to create your marketing plan in a simple, visual timeline that can be easily reviewed as work progresses. It gives you a high-level view of your plan’s main goals and strategies, while allowing you to collaborate and share your plan with your team and stakeholders.

How you use the Gantt chart to implement your plan is up to you. Create a timeline of the tasks you need to complete as you develop your marketing plan, like the example below.

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After you outline your marketing plan, you can use a Gantt chart to define and track your strategic marketing goals. For example, you can break down your marketing plan into quarters to show when specific goals are achieved and review progress when you hit your goal. Here’s what it looks like.

Customizing the template is quick and easy, thanks to drag-and-drop simplicity. And since everything is online, your entire team can collaborate on tasks in real time.

Here are some tips to help you get the most out of our free marketing plan template.

Writing A Marketing Plan Template

Adjusting your marketing plan is as simple as dragging and dropping jobs—or entire groups of jobs—to their appropriate new location. Click and drag the edges of each task bar to set a new duration for the task.

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Collaboration is easy with the chat feature. Share documents and chat with your team directly from the task

Do you have a formal marketing plan? Attach a file or link to your project so that everyone can access it easily.

Programs are designed to be shared, so we’ve made it easy for even the most experienced participants to stay informed. Export your plan to a printer-friendly PDF or share a view-only link to your project so stakeholders can see the progress of your marketing plan in real time.

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