Starting Your Own Business Online – You are about to learn the exact business model I use to generate income online from my small one man army business.
The business model is simple. Simply put, you create and sell digital information products in the form of online video courses. The word video shouldn’t scare you, because you don’t have to record yourself to create high-quality video lectures.
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Starting Your Own Business Online
Every online course you create is a resource that will generate income for you for months and years to come. The most successful companies in the world sell more than one product, and so do you. You will create and sell several online courses.
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The more courses you create, the more experience you will gain, and you can then create your own signature advanced program that will be unique to your business school (I provide details below).
Using the steps you’re about to read below, I’ve been able to sell online courses ranging from $7 to $497, recruit over 50,000 students (unfortunately I can’t give an exact number because I’m adding 1,000 to 2 every month 000 students to your student base) and earn tens of thousands of dollars by running your online business part-time from home.
Niche is another word for a specific market. If you want to get more philosophical, niches are requirements (Eben Pagan). It’s no secret that we humans have needs that we want to satisfy.
There are niches in the market. For example, “weight loss” is a market. But a small niche of the weight loss market would be “weight loss for men only” or “weight loss only for women.” We can even take it one step further. “Weight loss in women after pregnancy” or “Weight loss in men after 45.”
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These are niches, but you should know that online trainers use the terms “niche” and “market” interchangeably. Therefore, “weight loss” is a large niche that includes many smaller or smaller niches.
A niche is a special group of people who share common characteristics such as needs, problems, desires and fears.
The general rule when creating a digital product, or in our case an online course for your online coaching business, is to be specific. We’re talking about marketing here. And in the field of marketing it has a solid position.
The reason for this is that when you define your target audience, you have the opportunity to communicate and reach exactly the right people. I often say that marketing is communication.
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So my advice is to be specific when choosing a topic to teach. Don’t create an online course called “Weight Loss” or “Marketing” or “Yoga”, you need to get specific, you need to narrow down your niche and I know it seems counterintuitive because if you choose a broader niche. I could reach more people and make more money, but no. In fact, this is one of the biggest challenges sellers face.
For a second, I want you to think about a woman after pregnancy. He’s browsing online courses on Udemy and sees two courses.
Great, great job – we’re already making progress! And I’m not being sarcastic here. A large percentage of online trainers are unaware of the concept of specialization and I believe this is costing them money.
Well, your passion and enthusiasm for the topic will show through in your content, and your students will notice. You will speak with passion, students love it, it captivates them.
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There is nothing worse than a lazy teacher who is not interested or passionate about the subject he is teaching.
It’s no secret that emotions are contagious. So if you want to excite your students, excite yourself, and I’m not talking about pretending or being overly excited, just speak with passion.
My students always ask me about niches and mega niches for example, so I would like to suggest the 4 best niches that you can choose to start your own online business.
They can be divided into hundreds of small niches. For example, my course, Instagram Domination: Increase Your Followers to 100 in a Day with These 3 Simple Methods.
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Once you’ve chosen a large niche and small area to create your first online course for your own business, it’s important to test your idea.
All problems and questions that will arise when starting your online business have already been resolved by experienced online trainers. There are proven models and systems that can be implemented into any online learning business to improve the effectiveness of marketing and course development.
I have spent hundreds of hours developing these systems because they greatly improve productivity. Let’s take writing scripts for your videos as an example.
Well, writing a written text may seem simple, but writing a video lecture script that will inspire and excite people, that will motivate them to take action and change their behavior is a completely different story.
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Your content must have certain characteristics to interest students. That’s why I created the APE model. Use it when writing scripts and you’ll always create high-quality videos that students will love. This means better reviews (social proof) and more sales accordingly.
I have created an online tutoring community where I share the best of what I know and what is currently working in the market.
The goal of the community is to help my students (who will be online tutors just like you) turn their passion, knowledge and experience into online courses that generate monthly income. In other words, start your own online business.
However, the biggest benefit is priority access to me and our secret Facebook group. As a thank you for reading my blog, I would like to offer visitors a special offer. To learn more about the self-taught journalist, click the button below to read the full story.
Grow Your Business Online!
I wrote a solid and detailed post on how to create online courses that I encourage you to read, but now I want to share one of my biggest discoveries as an online educator. And it has truly changed the way I look at the online coaching business, and if you’re just starting out, this is the perfect time to learn my invention.
One of the biggest problems that entrepreneurs can face is that they associate online learning with traditional schools or university studies, and this is a big mistake as they are very similar. I could talk about the differences for hours, but I’ll focus on the important points.
In fact, in most cases it would be better not to be an expert due to the curse of knowledge. Imagine, for example, that you go to a billionaire and ask him how to earn $1,000. Believe me, it will be difficult for him to answer this question.
You know that you need to teach a specific topic, not a general one. This gives us a big advantage.
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You create an online course and the main benefit of your course is that it teaches people how to grow their Twitter account. You have a strategy that works, you’ve tested it, and it works well. Your students are happy because they get results too. You will get a lot of wonderful, wonderful feedback!
And this is the important part – no one will come and ask you if you are an expert in marketing and business. Nobody cares. Your students care about the specific strategy you teach.
If you think about it, you teach social media marketing, which is a small marketing niche and a mega niche business. And more specifically, you’re not just teaching social media marketing, you’re teaching social media marketing on Twitter, not Facebook, Pinterest, or Instagram.
Please remember this, you need to be the ONE, just one step ahead of me and teach me how to solve my problem or get the result I want, then YOU are the expert for me. I don’t care if you don’t have a PhD. or even a master’s or bachelor’s degree. This is true.
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By narrowing your niche down to where you can easily teach one or more simple, effective techniques, you can create a profitable online course.
I hope this example has given you a new perspective on the level of knowledge you need to feel comfortable and confident teaching online and starting your own online business.
In the business model I teach, you will launch your online course on existing education platforms in the market such as Udemy, Skillshare, Curious, and Awesome.
So there are students there. This is why I told you that there is no need to have a marketing budget. These systems can handle the traffic, but you need to optimize your courses to convert a higher percentage of these students into customers.
Start Your Own Online Course Business In 2022
You’ll use proven writing techniques and formats to organize titles and descriptions. This will allow you to convert more visitors into students and, as a result, sell more courses.
If you ask
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