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Tai Lopez’s 7 Steps to Starting Your Own Marketing Agency A social media master uses these strategies to build and grow multi-million dollar businesses.
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Start Your Own Marketing Agency
Many people dream of starting their own business and creating a life where they can have fun, travel and earn money. The problem is that 99% of people don’t follow it. But starting a digital social media marketing agency is easier to do than you think.
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Tai Lopez, member of The Oracles, says, “If I had to start over with no money or experience, I would find a small business that would pay up to $10,000 a month to manage their social media.”
Unless you’ve been living under a rock, you can’t miss Lopez on social media. He has used social platforms to launch dozens of new businesses and expand existing businesses.
He has one of the 20 most popular TEDx talks. His YouTube videos are used by some college professors to teach marketing. why? He is not afraid to experiment.
“I’ve spent $20 million doing crazy social media experiments to see what works and what doesn’t, and I’ve made tens of millions in the process.”
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As a marketer, Lopez quickly noticed that small business owners were intimidated by social media. “It’s technical and it’s always changing,” says Lopez of Meerkat — which was popular in 2015 but now almost forgotten. “If you’re not immersed, it’s hard to keep track of how all the social platforms work.”
Lopez shows what you can do with this. “The secret to making money is being valuable,” explains Lopez. “Knowing how Facebook and Google work can be a game changer for small businesses. If you help their bottom line, they’ll be happy to pay you forever.”
Lopez estimates that the average client will pay you $1,500 a month — even if you work part-time. Five clients conservatively earn $9,000 per month. It’s a six-figure business.
Lopez teaches how to create your own social media marketing agency and get small businesses to hire you. Here are seven steps to get you started right away.
Ways To Market Your Agency And Get More Qualified Leads
“Start marketing yourself,” Lopez explains. His YouTube video, “Here in My Garage,” received billions of views and was filmed with just an iPhone, but it convinced people that I was a skilled marketer.
Social media marketing is a “front-load” business model, which means you put in a lot of work in the beginning. (The opposite is the “treadmill business”: If you don’t show up to work, your income drops to zero.)
Lopez recommends attracting high-value clients like doctors, lawyers and dentists because they have no problem paying you.
“Once you know how to help one dentist, it’s easy to replicate and provide consistent results for other dentists,” Lopez explains. “You avoid the death trap of trading time for money and create more predictable income streams from multiple trustees.”
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“Consumers want different things, and some always want the ‘luxury package,’” says Lopez. “If you only have one price, you’ll lose customers who want additional services.”
Instead, Lopez recommends creating four packages: $997, $1,997, $4,997, and $9,997. That way you have a basic service and a VIP option. The difference is in the amount and type of work you do.
For $997 you can optimize a client’s website to get someone’s email address. Create a simple email marketing funnel to grow your relationship – it’s a valuable asset.
For $1,997, you can manage all of a client’s social media accounts and create stories that build their brand. Then you can add paid ads to more expensive packages.
Steps To Launching Your Own Digital Marketing Agency
“For $997, you can offer $1,997 worth of services, but invest $4,000 in Google and Facebook ads,” Lopez says. “You keep $4,000 in profit, which is a 50 percent margin.”
“The best way to get clients is through friends, family and referrals. If someone has never worked with you, they will refuse to hire you,” explains Lopez, who believes you should avoid taking money in the first place.
“Evaluate their website and social media accounts for free using a pre-made template so you can confidently say, ‘Here’s what you’re doing and how I can improve it.’
“Retain one or two clients and ask them for written or video evidence,” he adds. “Success stories prove your credibility to other potential customers.”
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Lopez quickly built up over a million Snapchat followers. To the casual observer, she shares her fun lifestyle with models, supercars and amazing friends. But there is more in the works.
“My definition of brands is to make business fun,” says Lopez. “One of my first students, Jaden Gross, was making over $100,000 a month with a social media marketing agency at the age of 22. The most valuable thing he taught me was how to create a ‘brand story.’
Instead of traditional sales-driven marketing, Lopez recommends creating a fun, engaging, behind-the-scenes, adventure story that drives the day forward. “It’s like a regular ad, it draws people in and they come back to watch it every day.”
“Become a master at telling the customer’s story,” adds Lopez. “Start by making a simple video [about their story] for their website.”
Sjm Digital Consulting
“In order to get the salary you want, you have to deserve it,” says Lopez. “You need to prove to your customers that you’re making money, so use tools like Hootsuite to track your marketing efforts and show their results.”
Lopez emphasizes the importance of being an army general who builds a team to lift weights. “At a minimum, you need a personal or virtual assistant and a bookkeeper to manage your day-to-day operations and finances.”
Lopez shares the advice of her second mentor, Alan Nation: “You never make money working for yourself. You make money when other people work for you.”
Click here to learn how to start your own social media marketing agency and hire small businesses in four months.
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Yes, I’m serious. I started working on the Internet more than twenty years ago. My first site, Hamming Hand, compiled the best sites on the Internet to help people navigate their computers and Internet resources. Years later, I sold one of my first domains to a company that helped people quit smoking.
How To Start Your Own Social Media Marketing Agency?
I started blogging on Blogger and wrote songs about everything from politics to internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I was a member of the Sales Book Club in Indianapolis, and it soon got out of hand. Over time, I found that more and more team members came to me for technical advice. As the Internet rapidly changed the industry, my combination of technical knowledge and business and marketing acumen was in high demand.
After reading Bare Talks, I was inspired to better brand and control website content. I wanted more control over the look and feel of my blog, so I moved to my own domain in 2006 and created my first WordPress website. Since I’m focused on marketing technology, I didn’t want my name to interfere with the domain, so I (painfully) moved the site to a new domain in 2008, and it’s been growing ever since.
I own and operate DK New Media, LLC, founded in 2009. After working with nearly every major internet marketing department during my time at ExactTarget and launching Compendium, I knew my expertise and guidance was in high demand. Such a complex industry.
DK New Media oversees my consulting, publications, podcasts, seminars, webinars and speaking opportunities. My agency, Highbridge, with two other partners, helps companies maximize their investment in sales, marketing and related products. We offer integration, migration, training, strategic consulting and custom development.
How To Start Your Own Social Media Marketing Business Online Course
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