Start Your Own Blog Site – If you’ve built a website, I’d say you’ve probably heard about the importance of having a blog.
But it is more than that. It’s a platform to showcase your knowledge and expertise, a way to produce relevant social media content, and a place to start relationships with prospective clients and customers.
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Start Your Own Blog Site
Creating a blog itself is a fairly straightforward task, especially with tools that allow you to create great visual content. However, it takes dedication and consistency to maintain a blog that supports and promotes your website.
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This article is designed to give you everything you need to know to get off to a great start with your blog. We will show you not only how to use the tools to get maximum impact, but also how to continue to improve the quality of your posts.
Step 1 is to think about what content will be useful to, and inspire your readers.
Most content marketers lead with the idea that “if you build it, they will come”; but blogging shouldn’t be about writing for the sake of writing.
You should consider what content your users are looking for and how the topics you write about fit into your overall business goals.
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Each blog post should speak to someone or work to solve a common problem among your audience. In addition, you should know how to keep these visitors on your site and lead them to products or services that you know will help them.
It also helps, at this point in time, to have an idea that you will always post. It’s more important to have a consistent schedule than to build an amazing picture every once in a while.
See what is possible for you and decide to stick to that schedule. Having content plans thought out ahead of time will help with this.
Social Media is an endless source of content promotion. Almost all of your audience’s communication can be your content in some way.
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Communities on Facebook and Reddit, for example, are great places to find the kind of target audience you’re looking for and engage with them.
You will soon see what some of the popular questions are and what topics are being discussed in your community. You can write answers to these questions or give your opinion on a special topic on your blog.
These are great places to find exactly what your audience wants to know and will keep regular content flowing your way.
Keyword research isn’t always an easy task, but if you have the chance, you’ll find the job pays off big.
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Keyword research is an important SEO activity for your blog. It will help you target opportunities where you have the best chance of being found, and in front of the most people.
If you’re not sure where to start with keyword research, I’d recommend checking out my complete guide to keyword research that will walk you through it step-by-step. It has helped many people from our Facebook community to grow their websites and their sales.
Once you understand the process, you will soon find out what your audience is looking for and you will be able to start writing more search engine friendly content.
Some of the biggest competitors in your niche will have invested a lot of money and resources to find such topics to write about.
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True, you may not be able to compete with them in the search results, but a great place to start is to get an idea of what the hot topics are.
You can give your opinion on many subjects, and answer the same questions in your own way. Just make sure you don’t copy their content!
Even if you don’t compete with them in the search results, much of this content can still be highly engaging on social media, and a valuable resource for your site.
Just type the topic you want to write about in the search bar. Below the chart, you will find a list of topics related to the questions.
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You can also change the view to see which topics are rising in popularity and which are top.
This is great for getting an early jump on topics people haven’t covered yet and making sure the content you write is stylish.
The Crystal Guide section on Xander Kostroma’s blog. Their blog is full of ideas, inspiration and the meaning behind fashion and crystals. Each chapter and post is presented with beautiful images and filled with content that speaks and entertains the reader, and encourages them to explore the site.
This step isn’t really necessary to get your blog up and running. It makes perfect sense if you want to create a few blogs on your website before you start categorizing them.
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This will be important down the line though, and can help you get an idea of what your categories will be when it comes time to plan your blog.
Categories make navigating and understanding your blog easier for your users. Instead of picking up a lot of words that may not match what they are looking for, they can jump directly to the section that matches their interest.
Editing your site isn’t just for your users, though. A clear strategy for your blog can be incredibly helpful for your SEO. This will help search engines understand the structure of your site and the context of your content.
The first place to start is to take the content ideas you already have and connect them with related topics. This can help you get a rough idea of what Parts you will need. Take for example if you have a food blog that focuses on different dinner recipes, you can organize your recipes under different food categories.
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To get the best SEO results, you’ll want to be familiar with doing your own keyword research. You should take the existing sections and find similar titles for yourself; full of rules that give you a lot of traffic and benefits.
When creating Blog Categories, try not to get carried away with ideas. Too many categories can be difficult for your readers, and will not be good for your site design. Try not to exceed 10 paragraphs to cover the breadth of your content; Aim for 5-8 ideal. As your blog gets more traffic, your analytics can help you narrow down the number of categories and focus on the ones that really help.
Many blogs have a section dedicated to everyday life behind the scenes – There are benefits to sharing this type of content, such as making your brand more personal and relevant, but it is less likely to fit into an effective blogging strategy . As mentioned before, it is best to always focus on content that helps you. However, you may find this type of content a good fit for the environment. You can also have a separate blog or news section on your site for that type of content if you want to make this available through your website. This will help differentiate your blog content from your reviews.
This is the last step before you dive into writing your content. Let us make your blog to suit you.
Start Your Own Blog
Yes, you can customize how your blog is presented to your audience through your settings. However, it’s also a good time to fix some technical features that will make your readers’ lives easier and help you get found in search.
Let’s start with your page options. This can be found by going to the content tab and clicking the edit icon next to your blog. The first option you get is to give your Blog a title. “Blog” is fine, but you can also consider naming your blog section with one of these ideas:
It doesn’t matter what you name your blog as long as it is a clear place to find articles and content of that nature. However, make sure your URL (also found in these settings) matches what you call your blog.
While in your Page Options, you will see a tab titled Meta Information. This is a great opportunity to mark this activity off your to-do list.
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If you are not familiar with Meta Information and how to fill it, it is very important for your SEO. This is what you tell search engines to display as your search result in their listings.
You can read my full guide on How to Set Up Meta Data for everything you need to know to set yourself up for success here.
Make sure your metadata is clear and concise, and tells the visitor what to expect from your blog. Some keyword research will also go a long way here.
Now, when you log in to your blog, you will find Additional Settings in the left menu. If you click this, you will be taken to Design Options for your blog.
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