How To Tell Your Company's Story

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A while ago, I noticed that several business owners received an email with the same content, updating their name and removing the emoticon from the name.

How To Tell Your Company's Story

How To Tell Your Company's Story

Apparently, Google decided to clean it up and removed emoticons from names en masse. It will be a beautiful day when emoticons in company names finally disappear.

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This is a special subset of characters that contain the ® character for some reason. Is it because everything in the closed unicode alphanumeric block is removed and the AI ​​stupidly includes the registered symbol as very similar?

The easiest way to target emoticons is with unicode blocks, so I suppose they’ll do any other character, but since the ® is in the Latin-1 add-on block, pulling it out that way won’t work…

Today I received a notification about removing the letter “®” from the name. However, this client needs it on their behalf. We will have to roll back the update.

Whitespark said: Today I received a notice to remove the “®” from the name. However, this client needs it on their behalf. We will have to roll back the update. Click to expand…

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Marcin Karwowski said: Maybe the algorithm is sensitive not only to emoticons, but also to any non-standard characters. Click to expand…

What!?! Do you think Google is painting with such a broad brush that the human eye can’t detect subtleties???

Tony Wang said: What!?! Do you think Google is painting with such a broad brush that the human eye can’t detect subtleties??? Click to expand…

How To Tell Your Company's Story

I don’t know how the algorithm works, but as Darren @whitespark noticed that it removes not only emoticons, but other non-standard characters, it’s possible.

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New advertising option: A review of your product or service posted by a Sterling Sky employee. It will also be shared on the Stirling Sky and LSF Twitter accounts, our Facebook group, LinkedIn and two newsletters. More… In today’s highly competitive business environment, customer loyalty is the holy grail that every organization strives to achieve. A loyalty program is one of the most effective tools for maintaining customer loyalty. These programs offer many benefits to businesses and consumers, from increased customer retention to valuable data insights. However, as cyber threats proliferate, the security of loyalty programs has become a paramount concern. In this article, we’ll explore the benefits of loyalty programs, growing consumer concerns about data security, and IT security strategies to secure your business’s customer loyalty program.

Before we get into the intricacies of setting up loyalty programs, let’s first understand why they are necessary and what benefits they bring to your small business:

While loyalty programs offer many benefits, they also raise data security concerns, particularly in light of recent data breaches in Australia. According to the latest Point of Loyalty survey, 55% of loyalty program members expressed concern about sharing their data. However, despite these concerns, they are willing to share their data knowing that they will receive benefits and rewards from the program.

The survey highlights that only 22% trust loyalty programs’ security protocols and are happy to share their data. This difference underscores the urgent need for businesses to address these concerns and strengthen the security of their loyalty programs.

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Ensuring the security of your customer loyalty program is essential not only to protect customer data, but also to maintain trust and loyalty. Here are key strategies to consider:

Program members require strong authentication methods. Multi-factor authentication (MFA) adds another layer of security and makes it difficult for unauthorized users to access customer accounts.

Encrypt all customer data in transit and at rest. This ensures that even if a breach occurs, data cannot be read by unauthorized parties.

How To Tell Your Company's Story

Conduct regular security audits and vulnerability assessments of your loyalty program platform. Detect and fix vulnerabilities promptly to prevent exploitation.

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Train your employees on cybersecurity best practices. Human error is a common entry point for cyber attacks, so employee awareness and vigilance are important.

Implement real-time monitoring of suspicious or unusual account activity. This will help detect and respond to potential breaches before they escalate.

Make sure your loyalty program complies with relevant data protection regulations such as the GDPR or the Australian Privacy Act. This not only helps in protecting customer data but also in building trust.

Clearly communicate how customers’ data will be used as part of the loyalty program. Transparency promotes trust and helps consumers make informed decisions about sharing their information.

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Keep your privacy policy up to date and reflect any changes in data handling practices or security measures. Make this policy available to customers.

Consider partnering with a cybersecurity firm or service provider that specializes in loyalty program security. They can offer expertise and tools to strengthen your program’s defenses.

Develop a detailed data breach incident response plan. Define roles, responsibilities and actions to be taken to minimize damage and notify affected customers immediately.

How To Tell Your Company's Story

In today’s data-driven world, building and maintaining trust is paramount, especially when it comes to customer loyalty programs. Businesses should directly address customer concerns about data security and implement strong measures to protect customer data. By doing so, they not only protect their customers’ sensitive information, but also build trust and ensure that customers continue to voluntarily participate in these valuable programs. A secure loyalty program benefits not only your customers, but your company’s bottom line and reputation.

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Partnering with our ISO27001-certified managed service provider (MSP) for your small business’s IT needs isn’t just about security—it’s about affordable peace of mind. Our MSP brings world-class security standards and IT outsourcing solutions to your doorstep without breaking the bank. With comprehensive protection for all aspects of data security, from network and cloud infrastructure to user access and compliance, we make the security of your business a priority. By choosing our affordable IT security solutions, you’re investing in a robust, cost-effective solution that protects your digital assets and lets you focus on growing your small business, knowing your data is in expert hands!

We recognize the Wurundjeri of the Kulin Kingdoms with our headquarters located in Northcote, Victoria. We honor their elders, past and present, and recognize their continued connection to this country.

Strong cybersecurity is about people, process and technology. With cybercrime being reported every 10 minutes – we don’t want you to make that call!

Outsmart hackers with our cybersecurity audit. We’ll take a deep dive into your defenses and give you the peace of mind you deserve. All companies collect sensitive data. Whether you need to collect payment data or personally identifiable information (PII) to process a transaction, hackers or malicious employees can find ways to slip sensitive customer information out of your company and into the hands of bad actors.

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You may not realize that the data your company has is valuable. Well, you have to protect it from all kinds of threats and attacks.

There are two main types of data attacks: data breaches and insider threats. Many companies agree that their data must be protected from data breaches and implement anti-virus or firewall software. However, you may not realize that you need to protect yourself from insider threats.

Here’s what you need to know about insider threats and their impact on your business:

How To Tell Your Company's Story

An insider threat is an individual or entity that has access to corporate information from the organization. There are many ways an insider threat can occur, including a careless insider, malicious insider, or credential theft.

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An example of an insider threat is someone who has been granted access to the corporate network as an employee or authorized third party. The individual no longer has access to the network or company (as a former employee), but still has access to the credentials.

Insider risk can also arise from current employees accidentally giving out passwords to bad actors who may be prevalent in your network. 63% of insider threats are caused by negligence. Other types of malicious insider threats include credential theft (occurring in 23% of cases) and criminal insider threats (occurring in 14% of cases).

Insiders are of great concern to businesses because they have access to your company’s data and threaten your data, customer information, and business livelihood.

The key things to know about insider threats are that they are difficult to catch and they account for about half of all data attacks.

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Detecting an insider threat is difficult. An insider threat is particularly damaging because they often have access to the company’s internal network, access controls, and company data. That is why the access control setups, the minimum privilege is crucial and two-factor authentication.

The reality is that most businesses have multiple endhaines for most businesses, including end points from the current employee from current employees or third parties. This end points may be logged in different devices, which may be logged in different devices, these devices may be unsafe.

Because employees, partners and companions can be accessed

How To Tell Your Company's Story

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