How To Start Your Own Liquor Brand – The opportunity is burning in the global wine and spirits industry. You’ve probably heard some amazing success stories in the mainstream media about celebrities and entrepreneurs making their way into the ever-growing wine and spirits industry.
There is sufficient data to provide a comprehensive overview of the global spirit world.
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How To Start Your Own Liquor Brand
The global spirits sector was valued at USD 689.1 billion in 2017 and is expected to register a CAGR of 4.5% in terms of value during 2017-2022. So, as you can see, now is the time to enter. Asia-Pacific was the largest market for spirits, accounting for 57.8% of total value sales in 2017. The United Kingdom emerged as the largest market in Western Europe with a value share of 24.4% in 2017, while the UAE was the largest in the MEA region with a value share of 61% in 2017. The US market continues to be a trending market for global brands and is a leader in driving the market.
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Premier Innovations Group will work with you to show you how to develop a vodka brand and other spirits brands in the industry. We are leaders in spirits brand development and have the ability to bring you award-winning formulas in every category, including vodka, whiskey, rum, gin, tequila, cognac, scotch, wine, champagne and more. With brand acquisitions now in the billions of dollars, you may want to seriously look into creating your own. And here’s how:
We offer an end-to-end solution and help you take your project from concept to reality as we handle every step of the process in-house. We are truly a one stop shop for developing brands of spirits. We have the relationships to expand your business worldwide.
Premier has a global network that strengthens us as a leader in beverage development, alcohol formulation, full package design, sourcing, import, export, TTB services and more. From designing the perfect brand identity and packaging, to market knowledge, to years of sales experience and industry relationships.
We create innovative packaging that stands out on the shelf, source the world’s best ingredients for the best tasting formula and lead the logistics of shipping, federal approvals, wholesale and distribution.
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Our expertise doesn’t stop there. We specialize in event-based marketing and activities to personally engage consumers so they can see, touch and experience your brand! Active and outdoors! After all, once you have this amazing product, you’ll want everyone to try it!
Our ability to place your brand in mainstream media and video will create global awareness and get your product into circulation. Wouldn’t you love to see your vision come to life on the big screen?
With great design, great materials, the highest quality packaging and the best team in the business, we’ve got you covered from start to finish, and we have the satisfied customers to prove it. This is how creating a premier brand raises the bar in the spirits industry. If it sounds too good to be true, give it a try. Let’s hear your ideas.
If you already have a brand and need help increasing awareness or reducing costs, we do private labeling and improve existing branded packaging, saving you the cost of glass and materials.
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Don’t sit back and listen to a multi-million dollar brand buy. Take the first step to launching your brand. Contact us today to see if you qualify for a free personal consultation from our management team.
Read our 7-step process to take you from concept to completion on how to start a spirits brand.
If you’re reading this and you’re interested in pursuing wine and spirits at international prices, get in touch
For a free consultation today. We have the knowledge, resources and passion to make your vision a reality. We have an award winning sky.
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A diversified spirits umbrella company that develops, manufactures and imports a wide range of spirits brands. Premier has a strong global network for distribution of beverage products and manufacturing of alcoholic beverages. We specialize in providing complete end-to-end packaging and brand development. Premier has the capability to handle import/export logistics and TTB services. Premier owns its own brands and offers these services to other companies as well. In this capacity we help clients develop brands, private label or improve their existing pricing structure and brand packaging.
Https:///wp-content/uploads/2018/11/59177430_xxl.jpg 2832 4256 Frank Bachurski https:///wp-content/uploads/2022/10/Group-1-300×300-1.webchp-08 11- 02 02:51:56 2020-03-31 12:25:40 How to make vodka brand I want to make gin brand. I want to do it remotely, make it scalable and as a team. All on a very low budget. But every distillery I contacted laughed in my face: “It’s too difficult”, “the rules are too strict”. So I was delighted to meet Patrick Ryan who did just that with vodka.
Edit – I was inspired by Patrick and started making my own brand of gin. Read about my progress here
Ishka Vodka is delicious and available for purchase now. They are taking pre-orders for the first batch on their website. Plus, I think the bottle is one of the best I’ve seen:
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I (Patrick Ryan) spent the last year creating Ishka Russian Single Vodka and working my day job in the Irish Trade Department in Russia.
In this article, I’ll outline what it takes to start a vodka brand (or any men’s/women’s spirits company). In an ideal scenario, the supply chain would look like this:
With me, the brand owner, watching from the sidelines and managing. Sam did a great post a while back on creating and selling a physical product.
However, shifting consumer behavior in the spirits segment towards individual brands creates opportunities for distillers. If you can create a product with a unique taste and a brand with a great story, there is money to be made.
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Despite the current trend towards gin and whiskey in the UK and US, I chose to launch a vodka brand. There are several reasons for this:
Set up your own distillery with copper stills, hand filling, labeling and more. It sounds great, but it’s expensive, time-consuming, and limits scalability. The solution is pretty obvious – you outsource it. You may be shocked to hear this, but half of the five hundred or so gin brands available in the UK today are made by just a few companies. Langley Distillery etc.
Just because your product is outsourced doesn’t mean it has to be of poor quality. In fact, it means the opposite, as you can get the world’s best, most experienced distillers working for you.
I sampled the vodkas currently available in Russia and found out who made them. This is easy because the information is usually on the back of the bottle. If not, you can find it online. After narrowing my search down to six producers who made the best vodka I could find, I decided to contact them.
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I asked if I could produce small quantities (initially 1000 bottles per order) under my brand. Then I did my due diligence on what I felt was the best fit for us.
I visited them and described what liquid I wanted – the highest quality liquor and water they had, bottled at 43% ABV. This increased our cost, but ensured we had a differentiated product that stood out from any of its competition.
How your product is made is an important part of your brand story. Consumers today value transparency, so you need to back up your claims with facts and exceptional taste.
Most suppliers don’t want to make such a small batch. Knowing this we came to our distiller with a good rough draft of the product. This includes specification for packaging, proposed sales strategy and some forecasts for orders.
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Because they saw us as a valuable long-term customer, we were able to convince them to accept a small order at a price that would not be too profitable for the distillery. We got them to buy into our dream of starting a vodka brand.
As we were completely new to the spirits market, I checked with whiskey and rum producers about their costs, which gave me a better idea of what I should be paying suppliers.
Insuring your dry goods is not difficult. Once you find suppliers, you can outsource procurement to your distiller/bottler, meaning you don’t have to deal with them on a daily basis. However, it is important to have a relationship with them so that you can negotiate better prices over time.
It is important that you have one
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