How To Start Your Own Clothing Store – We can define e-commerce optimization as a strategy to improve the revenue and profitability of your website. The primary goal of ecommerce optimization is to improve your store’s conversion rate.
Every change or modification you make to your website should aim to provide a better experience for your customers. By providing a better experience, customers will buy more.
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How To Start Your Own Clothing Store
The theory behind e-commerce optimization and why it works is that there is always room for improvement. No matter how good your website is, you can try new ways to improve your website and increase your conversion rate.
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E-commerce optimization is essential in 2022 due to increasing marketing costs and competition. Because of this, paid ads are less effective than before. Ecommerce optimization is a way to improve your store’s revenue without changing your ads.
By increasing your clothing store’s conversion rate, each user who visits your website has a greater chance of purchasing an item.
For example, let’s say your clothing store’s conversion rate is 2.5%. This means that for every 1,000 visitors to your website, 25 people make a purchase.
Now let’s say you optimized your e-commerce site and increased your conversion rate to 4.5%. This means that 45 out of every 1,000 visitors to your website will now make a purchase.
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In this example, you increased your conversion rate by 60% after optimizing your website. A 60% increase in your conversion rate will lead to a 60% increase in revenue.
Now you should understand what e-commerce optimization is and why it is important. So let’s dive into 12 ways to optimize your apparel ecommerce store.
A loyal customer base can make or break the success of your eCommerce store. For this reason, you need to prioritize the customer experience of your website from start to finish.
The first step to creating a flawless user experience on your website is to improve your website speed. Slow websites cause visitors to leave immediately as 40% of visitors abandon a website that takes 3 seconds or more to load.
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Clothing stores usually have a lot of products and images. Unfortunately, having users load every image on the page means your store suffers from slow load times.
To learn more about how to improve your site speed, check out our guide: 13 Ways to Improve Your Ecommerce Site Speed.
Another way to improve the customer experience of your clothing store is to offer smooth and easy returns. Because you own a clothing store, customers may order something that doesn’t fit when it arrives.
As you can see, “Free returns on all orders” is displayed directly on the product page. This way, the customer understands that they have the option to return the item free of charge.
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Each PrettyLittleThings product page includes “Delivery” and “Returns” below the product description. As you can see, PrettyLittleThing allows returns up to 28 days after the date of purchase.
As exchanges and returns are very common in the clothing industry, we strongly recommend that you offer a fair return policy.
Your brand should also provide exceptional customer service in every interaction with your customers. Whether you handle customer support yourself or have a team of customer support agents, it’s important to put your customers first.
Your customer support team should be helpful, friendly and quick to respond to all inquiries. If your current customer service representatives do not have sufficient skills, we recommend that you spend time training them.
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This is a worthwhile investment because your customer support serves as your only direct line of communication with your customers.
Likewise, your customers’ interactions with your customer service team will greatly influence how they perceive your brand. A positive customer service experience can go a long way in building loyal fans.
We recommend offering as many payment methods as you can. Many of the best e-commerce clothing stores also offer payment plans, including Klarna, Afterpay, and Zip.
This section appears directly at the bottom of NastyGal’s home page. Because of this, their customers immediately understand what kind of payment methods they can use.
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Social proof is a psychological phenomenon whereby people trust and follow the actions of others. For example, if your friends tell you about how good a new restaurant is, you’re more likely to try it yourself.
Social proof is important for apparel ecommerce stores because it helps your brand stand out in a highly competitive industry. With great social proof, you can instantly build trust with first-time visitors and entice them to make a purchase.
As you can see, CupShe has a section at the bottom of their website that displays customer testimonials. Displaying positive reviews from past customers can give new visitors the confidence they need to make a purchase.
Media mentions are a powerful form of social proof because they show visitors that a reputable media outlet recognizes your brand. This instills trust in your brand and can improve conversion rates for first-time visitors.
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If you don’t have any media references, we recommend contacting some relevant media in your location. First, you should ask them if they would be willing to write a piece about your brand. While some media outlets are happy to help, others may require payment.
It would be great if you could get some mentions in the media and then feature them on your website, like you saw on CupShe.
Product reviews are important for clothing e-commerce stores. In fact, products with good reviews can drastically improve your website’s conversion rate.
If you want to learn how to get more product reviews, read Part One and Part Two of our eCommerce Product Review Masterclass. These guides will teach you the best strategies to leverage more product reviews from your customers.
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The review shows the reviewer’s height and general size. This in-depth product review is useful for store visitors who want to know more about the product. Since ordering clothes online in terms of sizing can be risky, reviews help visitors decide which size to get.
As you can see, Urban Outfitters is offering customers a chance to win a $1,000 gift card if they write a review and upload a picture with the review.
To learn more about building social proof for your apparel ecommerce website, check out Part One and Part Two of our Social Proof Ecommerce Masterclass.
As soon as you enter the Fashion Nova website, you’ll see a 40% off sale that ends at midnight. This promotion will appear in both the banner ad and the hero image. Additionally, the website includes two interactive timers that count down the seconds until the sale ends.
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This strategy emphasizes the feeling of “fear of missing out” or FOMO. Fear of missing out is a feeling of anticipatory regret that people may not take advantage of in time.
SHEIN is another huge online clothing store with millions of customers worldwide. As you can see, their website includes a “Flash Sale” section that temporarily displays discounted products.
A flash sale segment is an excellent strategy for two reasons. First, it encourages visitors to take advantage of the temporary discount and make a purchase quickly. Secondly, it attracts visitors to check the website daily to get an updated list of products on sale.
As the flash sale resets every 24 hours, customers can return to the SHEIN store every day.
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Your website homepage is the first thing people see when they visit your website. However, if they quickly leave your site because of a poorly designed home page, it may also be the last thing they see.
As you can see, CupShe’s website is well designed, simple and uses high quality imagery to set the tone for their brand. Additionally, the website displays several promotional offers including free shipping, an additional 10% discount and a payment plan.
It is now clear that these fast fashion brands like Fashion Nova, CupShe and SHEIN have a flash sale section to increase the urgency among their customers. These are some of the best e-commerce clothing brands in the world, so the flash sale strategy should be effective.
Depending on your store location, you may be able to offer a student discount. Tapping into the younger demographic of students can significantly impact your store’s bottom line.
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Because students see hundreds or thousands of different people every day. For this reason, if a student wears unique and stylish clothes, your brand can spread quickly through word of mouth.
However, to prevent people from taking advantage of the student discount, GymShark requires students to verify their student status with Student Beans.
Our sixth strategy for optimizing your clothing ecommerce website is to create a customer loyalty program. A customer loyalty program rewards your most loyal customers with special offers and benefits.
Customer loyalty programs improve key metrics such as Average Order Value (AOV) and Customer Lifetime Value (CLV). Because customer loyalty programs give your customers a better shopping experience.
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Using high quality images throughout your website is imperative. Low quality images indicate a low quality brand and may cause visitors to leave your site.
These images are category images for Urban Outfitters Men’s, Women’s and Home categories. Each image perfectly captures their brand image and clothing style.
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