How To Start An Email Newsletter – More than 319 billion emails are sent today. Let people see your content. No matter how many emails you send, make sure your email is visible to others. It all starts with a short and sweet introduction. Start your free trial
It’s more important than ever to make sure that your email is getting the most out of it. Statista estimates that 319.6 emails will be sent every day in 2021. This means that the inbox is a very competitive space, with many brands vying for the same attention. Therefore, it is very important to write a strong introduction to your content. You need to grab your readers right away and convince them to keep reading.
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How To Start An Email Newsletter
To help you out, we’ve put together some tips for writing a great resume, and some great resume tips.
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If you’re still in the process of building your email marketing list, check out these 7 ways to sign up for an email list.
You need an interesting headline to impress your email subscribers, and your intro needs to hit the mark. No small talk or small talk, just get to the point.
This doesn’t mean you have to be chicken or not talk. It means thinking about your message from the reader’s perspective. An uncluttered mindset means removing anything that doesn’t add value to your reader or define what they get from your email as a whole.
This week we have a podcast with Stefan Palios, author of the new book 50 Freelance Rules. He and The Den’s CEO, Jennifer Rowland, discussed the book, his freelance career, and how he manages such ambitious projects with so many clients.
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Carol immediately comes online and quickly explains the value of this week’s email. This is a podcast interview with Stephen Palos, the author of this book.
. Additionally, include a clear CTA that encourages customers to click through to your website to listen to podcasts or view blog posts.
One line may seem simple, but it often makes you laugh. And when every word counts, nothing beats one line to get you right when writing an intro. With just one sentence, you can create connections, build trust, and entertain your existing customers. Of course, it should be used mostly in email campaigns and when it’s related to your brand or product.
(For more information on how to connect with your customers via email, see 3 Tips for Connecting with Your Audience Using Email.)
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If your email newsletter has become very focused and you’ve been sending brownie treats, something like this would be a great way to attract your customers while still being relevant. One-liners are also a great way to insert images into your newsletter.
Pack a punch with your content First impressions are everything in email marketing. Make your subscribers remember you with an unforgettable email intro. Start your free trial
Questions are important in intros because they make readers think and make them want to read on. However, the key is to lead with open or closed questions rather than specific yes/no answers.
That might make them happy. And they can click to find out what you think.
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Here’s a great example of a magazine intro that asks a fun question by Annie Franceschi of The Greatest Creative Story.
In Annie’s email newsletter intro, she introduces the question that potential customers (new email marketers) may have in mind. “But how do I start? What can I send to make it real and not easy?”
Questions like these get your readers thinking and give them a brief idea of what they can expect from the rest of your content. In fact, Annie immediately follows up her question by linking to a new podcast episode about the topic in question.
Good numbers can tell the whole story quickly, eliminating the need for lengthy explanations. Moreover, the numbers themselves are pleasing to the eye.
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According to Mike Hamers, owner and founder of the Lightspeed business, “Our brains are attracted to numbers because they automatically organize information into logical patterns. It’s like candy that feeds you.”
Statistics are good wherever you put them, such as in your intro, title, or subject line. For example, LinkedIn used A/B testing on topics and statistics.
Topic A: 75% of B2B buyers rely more on content to make purchasing decisions than they did last year.
And we found that numbers have a huge impact on click-through rates. Headlines with these numbers (Headline A) had a 37% higher click-through rate and a 162% click-through rate.
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Numbers, like questions, can be interesting and leave readers wanting to know more. Here comes the special part. If it is a number the reader has heard before, there is no reason to continue reading.
But if it’s new or unusual, especially if it’s relevant, readers are more likely to know more. Statistics give your information the edge because it provides readers with fresh and relevant information.
CSP Kitchen comes out on top with the eye-popping statistic that 37% of respondents add alcohol to their coffee at work. Given what we’ve said so far about math, you can imagine that most readers will want to know more out of pure curiosity.
We all know the old saying, “Seeing is believing.” And while it’s cliché, it’s true. Related videos can provide a lot of information, so an intro helps you get down to business. Images can also evoke emotions faster than words, so they are a great way to build a personal relationship with your customers.
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This newsletter sent by the folks over at Why We Can Celebrate begins with a picture of the bride and groom against a beautiful desert backdrop. If you are someone in the world of wedding planning (and your readers probably are too), this photo will immediately tug at your heartstrings.
Don’t crop your videos. Think hard. A simple and elegant presentation template that showcases your content with bright, bold visuals that will delight your subscribers. Start your free trial
Sharing an unpopular opinion is a sure way to attract your readers and make them want to know more. As Psychology Today explains, our response to the world’s information is hardwired into us through the dopamine reward system.
“There are studies that show that dopamine drives behavior through desire (…) rather than like. In fact, dopamine creates a craving that needs to be curbed.”
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Unpopular thoughts or bold words can cause serious irritation. However, you should be careful to avoid some common pitfalls. This means leading the reader away from the idea itself, or using irrelevant or confusing words that come across as “Clickbait.”
One of the best ways to avoid these problems is to share ideas that are not your own. Instead, you can share ideas that others have about things that are relevant to your audience. That way, the reader will be interested enough in the idea to want to know what’s going on behind the scenes, without getting angry or upset.
This email newsletter begins with Sarah telling the truth about her clients. These bold words are thought-provoking and can attract readers (especially professional women).
Strengthening your public profile is a great way to promote your email. It immediately lets the reader know that you have something in common and creates a connection. Plus, it gives them reason to think about what you’re saying.
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“These are the top 10 books every writer should read. These books have been instrumental in my growth as a writer and entrepreneur, and I hope they are important to you. I hope they are.”
Sarah’s email address is for writers and entrepreneurs. As you can see, he immediately made a connection with his customers, creating their profile.
Founded in 2011 by Whitney Vickers and named after her grandmother, Myrtle My Butle is an online boutique featuring work by independent women.
The introduction to this fashion magazine clearly shows the style that characterizes Myrtle’s business. Leads with clear, relevant images and bold colors will draw readers into your email right away.
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This is also a great example of using a compelling text to give your customers a “first pass” that makes them feel like they have a chance to get something early.
I love how this email newsletter launched by Nutriciously gets the point across. There are a few things to discuss at the beginning, but the main image immediately shows the value to the reader: over 22 new vegan salads.
The arrow is also nice to touch, drawing the customer’s attention to the main thing and making everything feel better.
Fans of Jessica Camerata’s fashion and lifestyle blog, Indigo Day, will also love her stylish magazine. Jessica sends out a weekly email newsletter to let readers know about the latest blog posts, including personal posts.
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Additionally, she shares valuable information with her clients, including a monthly newsletter.
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