How To Start A Shopify Ecommerce Store – Let’s be honest, you’re probably reading this because you’re a Treehouse user or thinking about becoming one. You are thirsty for knowledge on the web and you want to be better at what you do – right? Maybe you want to change your career path and move into the web industry or you are thinking of doing some freelance work, or even starting your own agency with a friend. There is no better time.
When I started as a freelance “web designer” in the early 2000s, every project was custom built or often created in Flash. I don’t have fancy platforms like WordPress, Perch and Expression Engine to help me build my website.
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How To Start A Shopify Ecommerce Store
Today’s landscape is very different and we are lucky to have many options to choose from – tools, libraries and frameworks that make life easier and can take great websites and applications.
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One of the platforms that has gained a lot of traction in the last few years is Shopify, a hosted e-commerce solution that started in Canada in 2006. In fact, you probably already use Shopify because it is managed by many big brands of online stores. including A Book Apart, United Pixel Workers, Tattly, 8 Faces, Dodo Case and Treehouse!
I know this because I have had the pleasure of working with Shopify since early 2012 in the role of Designer Advocate. I found myself running free workshops aimed at helping front-end designers and developers learn more about the platform as well as producing resources like the new Shopify for Designers series on YouTube.
Over the past year, I’ve had the privilege of meeting and talking with many amazing web designers and front-end developers who have started working on the platform and gained great additional skills to offer their clients who are great web designers. Friendly platform and with a little liquid, the Shopify template engine, knowledge along with HTML, CSS and JavaScript skills you already have you can be up and running in a few hours.
First some background on how Shopify works. Store driven by theme. If you’re already designing a WordPress theme, the approach is pretty much the same.
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A theme consists of a collection of files and images and uses four technologies – three of which you are probably very familiar with. They are HTML, CSS, JavaScript (although this is completely optional) and the fourth, and perhaps less familiar, Fluid that I mentioned earlier.
Liquid is an open source template language created by Shopify that is used to pull data from your store into your theme templates. Other great apps also use Liquid, such as Siteleaf and my favorite front-end development tool Mixture. very easy to use and readable template syntax.
For example, the following code snippet will give you the name of your store if placed in one of the core templates:
When it comes to your creativity there really are no limits. You don’t need to include custom markup in your theme, designated HTML elements or mandatory CSS. how you design your store is entirely up to you.
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I often meet designers who avoid building themes because they think that using the Shopify platform is expensive. In fact it’s 100% free. To get started, you just need to sign up for a free Shopify partner account and after that you can create a “dev store” as needed.
The development store is fully featured and allows you to build your client’s store at no cost. Your clients only need to sign up for a monthly paid account at launch. If you have a text editor, a browser and an internet connection, you can do it.
Shopify was started by a very small team of designers and developers – many of whom were freelancers themselves. So as a company, everything can help designers and developers who work on the platform – one of these programs is Shopify Experts. It’s 100% free to join and the goal is to help those who have the skills to find the merchant they need help with.
To give you a background of more than 3,000 new stores launched every month and because my company is in need of skilled designers and theme builders. There are now more than 500 experts and in the last 18 months, the program has generated more than $18 million in contracts for them. Every day more than 2,000 job requests go through the program and the average contract is worth about $6,000.
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These services and prices are indicative and of course you are free to set your own prices – it’s up to you.
With a little liquid knowledge, you can start building your first Shopify theme in a few days. Many large companies now provide services related to Shopify and I want to take this opportunity to highlight how a small agency in Omaha has built a successful business specializing in Shopify and explain how you too can take advantage of this opportunity.
As part of my work I have been lucky enough to meet and chat with many of the registered Shopify Experts. There are many people like me who are just starting out designing and building websites but have recently focused on the opportunity to build Shopify themes.
One such person is Tracy Sailors who runs her own three-person agency in Omaha, Nebraska. Tracy was kind enough to answer a few questions via email recently.
Shopify Customer Accounts Page
I ran an interactive design company from 2003 – 2010. In 2008, when we were preparing to sell the company, I had an idea for an e-commerce store. Since no one knew how to build an e-commerce store, our team researched several different platforms and options, finally settling on Shopify.
In May ’08 we had our first Shopify store: Melondipity. We ran Melondipity for three years before selling it in August 2011. We originally tried to build our store on Volusion but switched to Shopify within two months of going live.
Personally, I love that Shopify continues to evolve and consider user ideas as they grow. Our team personally created requests that were integrated into the new Shopify 2, for example, which we are very excited about.
Mainly, I don’t need to manage or update the site for them once they are active. It’s rare that a client will contact me to update their store once it’s live – adding products, pages or collections, changing shipping options, even changing payment processors – all of which take a few minutes for the client to do in Shopify. He likes to be in charge.
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Many clients tell me that I have a certain style that they like and often contact me after seeing the shop I have built.
When we started working together, I think I realized that I was also running my own Shopify store. This helps me a lot because I can give you tips and advice based on my personal experience running a Shopify store.
Since our first launch in November 2011. We are now in a position where 100% of our work is Shopify and I would say about 80% of my clients contact me through Shopify Experts.
Before starting Work, I got a lot of work through my website, tracysailors.com, and the Shopify Job Board. In terms of the type of work I would say it is 10% setup and 90% design, build and customization.
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Shopify experts make up about 70% of our business. I have recommended Shopify over the past year to dozens of my own clients and the Expert program gives me new opportunities every day. It’s really a win-win relationship.
Tracy is one of the Experts who has transformed their business using Shopify. With the growth of new stores, the need for talented designers with Shopify knowledge will only increase – simply put “Shopify Got Your Needs”.
If you want to learn more, there are many free resources you can use, including a recently published YouTube series and free to attend half-day workshops in Chicago, New York, Belfast and San Francisco. Finally, I’m here to help, don’t hesitate to ask me anything in the comments or contact me on Twitter. I look forward to seeing all of your great work.
Studying with Treehouse in just 30 minutes a day can teach you the skills you need to land the job you want. You should have a good idea of what you have to offer, how you want to impact the lives of your consumers, how to get good feedback and how to keep your business alive for many years. , and so on.
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However, as a newbie, you probably don’t know about many aspects of the e-commerce sector, which can be irritating. That
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