How To Make Your Own Lash Brand

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How To Make Your Own Lash Brand

How To Make Your Own Lash Brand

A lash artist’s biggest dream is to become a lash supplier! Creating your own brand of eyelashes is fun and exciting but many don’t know where to start! Where do you even begin? From building your brand, to finding a good quality supplier to spending thousands on product sampling, building a website and attracting customers in this highly competitive industry is difficult and time consuming! SO, We’ve done the hard work for you! In this online How to Build Your Own Successful Lash Supplies Brand you will learn not only how to start your own Lash Supplies Brand, but how to make it a success!

Starting A Lash Business: 10 Tips You Need To Know

Yes! There are already lash suppliers available! But there are also thousands of new eyelash stores opening every minute! That being said, many lash techs are known to struggle to find quality suppliers who always have stock! So there is still room in this industry for YOU! The beauty industry is expanding rapidly and it’s time to start this journey before it’s too late! If you buy something through one of the links on our site, we may earn an affiliate commission.

If you love makeup, beauty, and everything that goes with it, then learning how to start your own eyelash business from home could be the perfect opportunity for you.

In this post, I’ll give you some tips and guidance on how to become an eyelash artist, eyelash seller, or even start your own eyelash brand.

We will cover points from deciding where to operate your eyelash extension business, to how to do your initial marketing, leading to those first customers.

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ContentsHow to start your own eyelash business from homeLash ProsBusiness qualifications and business licensesWhere to run your eyelash business.

The great thing about starting an eyelash extension business is that you can do it as a weekend gig. You don’t have to go all-in right away.

However, ultimately this business has a lot of potential to be a full-time career, and may even become a full-fledged business with employees and all the rest!

How To Make Your Own Lash Brand

If you enjoy helping people with their vision, then it’s something you should pursue. Create an eyelash business plan and start implementing it today!

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Running your own eyelash business can give you the freedom and flexibility you don’t get in a typical 9-5.

This makes it an ideal business choice for busy mothers or anyone who wants a business that fits into their current lifestyle.

As you can see, there are many benefits to becoming an esthetician or running a beauty business. Above all, it is a pleasant way to earn money.

Although there are many advantages to starting an eyelash business, it is important to remember that it is not all easy.

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Starting your own business takes work, so you must be prepared to put in the time and effort if you want it to be successful.

That said, there are many more benefits to owning your own business than working a 9-5 job for someone else!

If you are a certified eyelash technician, you will also want to register your new business for tax purposes.

How To Make Your Own Lash Brand

The most popular business structure and the easiest way to start a smaller beauty business is usually an LLC or Sole Proprietorship (just make sure you choose an available beauty business name).

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An LLC limits your personal liability with respect to the business. If your business went into debt or got into legal trouble, you would not be personally liable.

You will also need an employer identification number. This is also known as a Federal Tax Identification Number and is required if you want to open a business bank account or hire employees for your business.

The key is to provide your clients and potential clients with somewhere safe, clean and comfortable to perform your eyelash services.

If you are looking to start an eyelash business on a budget, either visiting clients in their homes or running your eyelash business from your own home would be the cheapest option.

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Even if you work from your own home, you can still provide a professional looking place to host your clients.

As you begin to grow, you may consider opening your own lash studio by renting a room or chair in a hair or nail salon (if so, check out our list of nail salon names).

This would be good for making your eyelash business look more professional and reliable, as well as attracting more business from passers-by (so you’ll want to choose your eyelash business name carefully too).

How To Make Your Own Lash Brand

Investing in high quality false eyelashes, glue and other eyelash supplies is essential when it comes to starting your own successful eyelash business.

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Using quality products ensures that your work is of the highest possible standard, leaving your customers happy and satisfied.

It’s a good idea to calculate how much other local lash technicians charge to make sure you stay competitive but still make a good profit.

Once you’ve decided what to lift, you can create a ‘menu’ of eyelash treatments. List everything you offer clearly for customers to see to sell more.

You can even create a special offer for customers who want to come to you every month to get their doubts answered.

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Before you start offering your eyelash services to the public, you need to create marketing materials.

Since eyelash extensions are a very visual thing, it’s essential to have amazing pictures of your work to show potential clients.

You can start working with your family and friends who are happy to be used this way!

How To Make Your Own Lash Brand

You can then use these images in your marketing materials and on social media to promote your services.

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If you want your business to be found by people searching for eyelash services online, you need to have a professional looking website.

Your website will be your customers’ first impression of your business, so it’s important to get it right.

You can create your own website with Bluehost, which starts at just $2.95 per month and even includes a free domain.

Once you’ve signed up for a hosting plan, you can install WordPress with just one click and have your website up and running in a few hours.

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There are many different templates to choose from in the theme, so whatever look you want to go for, you can create it. Find out more in our Astra 3.0 review.

You may also want to include an appointment booking facility on your website. An excellent option for this is Calendly which you can install on your website for free!

You should include several important pages on a website to give your customers all the information they need.

How To Make Your Own Lash Brand

Including these pages on your website gives a customer all the information they need before ordering with you.

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Now that your business is ready to accept customers, you want to start your business.

You don’t have to be active on every social media platform, but it’s a good idea to choose at least 2 platforms that your target audience spends time on.

A key thing to remember here is that an eyelash store is a local business, so you need to target people by location.

A platform like TikTok might get you a big following, but they probably won’t look to book your services.

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Facebook allows you to target people with ads based on their location and other demographics such as gender, age and interests.

It costs over 5 times more to get a new customer than to get repeat business from existing customers.

Hopefully this guide to starting an eyelash business has given you what you need to get started!

How To Make Your Own Lash Brand

Starting your own business can seem daunting at first, but with most businesses, it’s worth taking the plunge. Having the freedom to create your own schedule can be life changing.

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And as you build your eyelash business and attract more and more potential customers, you can build a highly successful and scalable e-commerce eyelash brand. Check out my Amazon FBA in 30 days case study for even more inspiration!

Running your own business will also give you the power to control how much you earn each month, which is something you’ll never get in a 9-5 job working for someone else!

Are you still undecided about what type of business you want to start, but want more flexibility about your time?

Emily started her first blog in 2013, and since then she has been fascinated by the world of online business.

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