How To Create Your Own Clothing Brand – Owning your own fashion brand is a dream for many, and with the technological advancements we’ve seen in recent years, making that idea a reality is now more feasible than ever.
But of course you are not the only one with this dream. There are many who want to follow the same path. To stand out from the crowd, you need to plan ahead.
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How To Create Your Own Clothing Brand
Here are some questions you might want to ask yourself before starting a label.
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Start with the basics. Grab a pen and paper and imagine what you want to do. Write down everything you want to remember. Set some goals for yourself. Get your priorities straight. Consider writing a business plan.
Create your first trading journal just before moving on to the research portion of the assignment. It definitely pays to have some planning skills that you can put to good use in your business. Now that you have a written document, you can now get down to research.
Research where the nearest sources of materials are. This is where our best friend Mr. Google comes in. With a business degree or some experience in the field, you can handle this step without much effort.
There are many types of business models used by Upcomers, but the most common are print-on-demand, private label, and custom cut and sew.
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It is the easiest and cheapest option as it is fully automated business. The downside is that you can’t deviate too much from the standard clothing designs, and you’ll have less profit.
What most people dream of is a private label. Unlike print-on-demand, this is a bulk purchase of blank materials. If you don’t have a physical place to store things, this can be a problem. Also, if you don’t sell the clothes, you can keep them. On the other hand, you can have free reign over the results and details of your final products.
You may need a large amount, around £2,500. Private label is more practical than before, but the rewards are also higher.
The latter involves further customization by your company. Designs, patterns, fabrics and production are executed or approved by you. It requires intensive management which takes about £10,000 in time and money due to production costs, design, human resources required to run the business and various other costs.
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This business model has the potential to be unique to your products and therefore your brand. There is also potential for high profit margins in cut and sew.
Again, the capital you need may vary depending on the business or model you want to build when starting your own clothing brand. If you want customization, it will cost more due to the incompatibility of your products and will take more time to create.
If you choose to include materials that are uncommon in your area, you will need to import them, which will cost you.
Designing your logos and apparel may require a creative approach, which is why you choose to hire people. If you want to focus on specific aspects of your business instead of doing all the necessary tasks, you need to hire people for other tasks.
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Which brand do you want? Is ZARA a fast fashion brand like H&M that offers the latest trends at affordable prices but at the expense of quality? Or charge a little more to get better quality for your customers? Balancing quality and price is a constant struggle of the industry.
The higher the quality of the garment, the higher the price, right? This is a common assumption, but it is not entirely true. Nowadays, we can find good quality fabrics at affordable prices.
Are you good at budgeting? Don’t look around and canvass to see which retailer is the best fit for your brand. Mass production requires quantity, and rightly so. But if they devalue your product, you could be making a bad investment in them. But on another note, don’t spend too much on your materials, it may require a higher product price and it may take longer for your customers to decide whether to use it or not.
The business models mentioned above can also be used for this part. There are three main concerns in construction. These are quantity, quality and delivery. It is important to remember that manufacturing companies charge lower rates for larger wholesale purchases. The business model you choose initially will help you decide the amount.
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If you decide to use the services of other manufacturers, you should always prioritize quality control. Make sure you have an agreement with your producer from the very beginning of your partnership.
You can try outsourcing from other countries. Outsourcing can help you get lower cost of production and more affordable raw materials. This will help you increase the profit you get for each product sold. Some western brands are looking for mass production in eastern countries.
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This is where your creativity and brand vision come into play. So, have you thought about the theme you want your brand to portray? What age group do you want to care for?
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It can be teenagers or kids clothes or business type clothes or casual looks for men and women. This question will help you think about where you want to fit in when starting your own clothing brand.
Now for the design part. You can choose the role of a clothing designer. After all, it’s your business. If designing isn’t your thing, you can hire someone to do it for you. The cost varies depending on the experience of the designer.
You can find designers on platforms like freelancer.com or use image websites to find copyright-free designs.
What do you think is the “face” of the brand? If you say logo, we’re on the same page. Again, if you are a creative thinker, you may enjoy this job. Here, the goal is to create a smooth and memorable brand logo that sticks in the customer’s memory.
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Your brand is also an important aspect that you should think deeply about. Make it fun and memorable. One that rings a bell when customers hear it. Again, you can choose to only hire people to do these creative types of work for you.
So, how do you put your brand on the radar of potential customers now, especially when more and more brands are emerging?
In the internet age, there are completely free ways to promote your label. Social media is a good place to start, and SEO can be your best friend. But ultimately, if you want to reach a larger audience, you need to invest.
Fortunately, today we have more advertising options than ever. There are traditional and new media. Online or offline. You can choose the one that best suits your needs.
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You can also choose to market the product to increase awareness while starting your own clothing brand. Sure, the whole event management aspect can take away some of your capital, but if it’s done well, it can work in your favor.
You may also want to reach out to influencers who can spread the word about your brand. Be warned, it can be expensive.
The more people help, the more it can do, but that means you have to pay them.
If all is going well and business income is increasing, you should look at bringing in more people for yourself. You can’t do everything by yourself. It is a good idea to outsource the work so that you can focus on running your clothing business. You’re also giving people a source of income, so the benefits are clear for both parties.
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When you’ve done a financial analysis of your business and discovered that it’s not really appealing to customers, consider going back to the drawing board. Where did you go wrong?
Maybe it’s the product itself, maybe? Perhaps you can rethink your business model or the designs and concepts the brand represents. Is the product price too high? Is the quality questionable? Are you constantly advertising and selling? If the business was good to begin with but is now slow, your brand may lose its appeal.
The choice of whether or not to continue your costume will depend on your available resources,
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