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Find out everything you need to know about content writing, including how to get started in the industry.
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Content Writing Tutorial For Beginners
We all consume (and create) content every day. Websites, blog posts, videos, email, social media and similar digital formats are all types of content. In many cases, a content writer will have a hand in creating such content. In this article, I give an introduction to content writing.
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In addition to exploring what the role of a content writer entails, we also examine the different types of content you can produce, how to write them, and how you can get started as a content writer.
Let’s start with the basics – what is content writing? In the realm of digital marketing, content writing is the process of producing content, often for marketing purposes. While you might associate this definition with things like blog posts and website landing pages, it can also include any content that requires planning, writing, and editing.
Content writers will often write blog posts and web pages, create social media posts and email marketing as well as work on press releases and video or audio scripts. It is a diverse field that touches many different areas of digital marketing.
The differences between copywriting and content writing can vary depending on who you ask. Often, the two disciplines overlap, and many writers work as both copywriters and content writers. So what is the difference?
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Copywriters usually focus on convincing readers and selling a brand. It is often a short form that appears in advertisements, products, taglines and similar types of marketing copy. Content generally tends to be longer, focused on informing, educating or entertaining readers.
You can probably already think of some useful ways in which written content can be used. But why is this a niche that requires a special set of skills? While it is true that anyone can write, putting words on a page is not enough. Content writers and copywriters must come up with something compelling, original, interesting and, ultimately, well-written.
The benefits of producing such high-quality content are many, and we’ve selected a few examples of why below:
Content forms the backbone of any digital marketing channel. Whether it’s short-form copy that appears in ads, product pages, or social media posts, or long-form content in blogs and white papers, keywords can have many uses.
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For example, this content writing blog post will appear in search engine results pages shortly after publication. It can also appear in a carefully crafted social media post, or appear as a copy in one of our emails. We may also appear as part of our PPC (pay-per-click advertising) activity.
I hope those who read it will find it interesting and informative, and may also want to learn more about mastering a digital marketing strategy through our ExpertTrack.
One of the central pillars of any marketing strategy is search engine optimization. Basically, you want to make sure that people searching for keywords related to your business can find you online.
As we explored in our SEO guide, making sure your content is optimized for search engines will ultimately make your website more popular and lead to more business success. When creating great content online, the basics of SEO should always play a role, making sure your writing is visible to those who find it relevant.
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If you want to know more about SEO, you can consult our ExpertTrack, which follows the basics of the practice to how to make a profit.
While you and your company may know that you are experts in your field, your potential clients or customers may not have the same perception. By producing high-quality and informative content, you can establish your brand as leaders in your industry.
Prove yourself as an expert in your field, gain an authoritative voice that helps build trust and drive new business. Again, content writing plays a huge role in this strategy. You can find out how to build a brand that is socially driven with our online course.
Everyone likes good content. Whether it’s telling a story, capturing your imagination, or guiding you through the basics of a new skill, it can inspire and educate. It’s also the kind of thing that people share and engage with.
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Content that is shared will reach new people, raise awareness of your business brand and expand your audience. Likewise, well-written content that targets specific keywords will reach new people through search engines.
Throughout the article so far, we have mentioned various different ways of communicating through writing. Let’s look at some of them in more detail to know exactly what is required of these types of writing:
As you can see, this is a role that can vary depending on workload. But if you were to look at a content writer’s job description, what would it entail? Of course, many would be specific to the company or the industry. However, we have selected some of the main elements that can appear in a description of a content writer:
Content marketing is often part of a broader strategy. A good content writer will be involved with a project from the planning stages, including the brief, the audience and the purpose of the content.
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They can be involved with the planning of the wider campaign, considering the scope and impact of a project, the exact content that is needed, and what is expected to be achieved. They also plan all written content, potential keyword research, best practices and more details on the topic.
Content writers spend most of their time in the writing process. Again, the volume of work will depend on the industry, the business and the purpose of each project. Some assignments may be a few hundred words, others a few thousand or more.
As a writer, you can spend hours agonizing over a few words of carefully crafted copy one day, while writing an essay the next. You may also need to write several versions and go through an editing and approval process before your work is ready for publication.
While editing your own work is important, there’s a good chance you’ll be editing the work of other writers as well. In addition to considering elements such as spelling, punctuation and grammar, you will also be able to work with a style guide and voice document tone.
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A sign of good content is the quality and accuracy of your work. It’s always vital to get a second (and sometimes third) set of eyes on content before putting it out into the world. Similarly, updating existing content can play an important role in SEO, which means you should potentially check and update the work of others.
Ultimately, you want to know how successful your work is. Content writers and copywriters should have at least a basic understanding of data analysis to evaluate the effectiveness of their writing.
When it comes to reviewing what worked and what didn’t, there are often a few metrics to consider. On social media, you can measure engagement, on a blog, organic traffic. Likewise, for products, you can consider conversion rates and in ads, click-through rates.
If the life of a writer sounds appealing, you’re probably wondering how you can get started as a content writer. Fortunately, there are many avenues in this type of writing. Many people start on a marketing team in an organization. However, if you’re looking to strike out on your own, our guide on how to become a freelance writer will come in handy.
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Many people aspire to be writers. After all, there is a certain romance. However, many of these people don’t actually write, which can be a real problem. It takes many hours to become proficient at anything, and writing is no exception. Most people can write at a reasonable level, but it takes time and effort to get good at it.
You can start by writing your own blog. It can literally be anything you choose as long as you write regularly and practice. You can also learn about some of the other aspects of digital marketing while doing this.
There are also other ways you can practice writing. The One Minute Briefs Twitter page is a fun way to up your ad copy game. Even just starting to write fiction can help you get into the groove.
Many content writers and copywriters work on a wide range of topics, often collaborating on a marketing team. However, it is not uncommon for writers to have a particular specialty.
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Whether it’s creating compelling ad copy, posts to share on social media, or interesting and informative blog posts, having a focus can help you improve your skills in these areas. Again, you can work on many of these skills.
The classic dilemma is that you can’t have a job without experience, but you can’t have experience without a job. There are many ways around this. The first is to build yourself a portfolio of work that you can share with potential employers. These examples of your work can be advertising mockups,
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