Best Way To Start Ecommerce Business – Business engineering is the basic discipline taught by . It combines several disciplines into one powerful subject so you can become a much more effective business person!
In 2011 I enrolled for an international MBA. Coming from a legal background, an MBA was a way to change direction quickly.
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I wanted to pursue a career in business (more of an entrepreneur than a manager). And I wanted to find a career quickly to move to the US (I’m originally from Italy).
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Fast forward to 2013, after completing my MBA, I managed to land a job in California as an analyst, with a focus on corporate consulting and business strategy.
However, rather than becoming an entrepreneur, I settled into a fixed career, where – like in the army – I had to take a few linear steps and wait a few more years to move up the ladder.
Fast forward four years since my MBA started and three years into my new life in California. The career journey I found myself in through my MBA was not fulfilling for me.
That is not why I enrolled for MBA. So I quit, moved back to Italy and started my own digital company (a lot happened in between, like I moved to NYC for a few months, but let’s skip that part for now, for brevity).
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I figured that most of what I learned in a business school, although very useful for a linear career, in a company.
They weren’t as useful to me as a digital entrepreneur. So I had to go back to learning on my own, experimenting a lot and learning a lot of new things all over again along the way.
To make things more interesting, I also joined a high-tech startup in 2016, for which I still lead the Enterprise unit.
It’s a true journey into the business world and a collection of resources I’ve learned the hard way over the years to help you navigate the uncertain business world.
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FW is not about quick business education because; it is about a minimal dose of business education that leads to action rather than paralysis;
It is about original and independent research, the fruit of thousands of hours of analysis, research and critical thinking.
The name may trick you into thinking you can learn everything you need to know in four weeks.
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Instead, there is a concept of starting a journey, where you can learn the basics of advanced business concepts and apply them to the real world in just a few weeks.
Personally, it took me years to master some of the concepts I covered on this blog, and often the transition was about forgetting things that no longer apply or never existed.
The real world is highly contextual. Things that work in context will not work or worse will be disastrous in a new context and environment.
That’s why I try to remain agnostic. There are tons of tools, frameworks, and methodologies you can use, but each one needs to be evaluated based on the environment you find yourself in.
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What does matter is the process. The process remains because it helps you quickly gain an understanding of the context.
When I completely shifted focus from my previous career to building digital businesses in 2015, I found that the education I had acquired through my MBA did not help me much in building a digital business.
So I decided to document my new journey and as I went through it I thought about building the business school resources I wish I had when I was building my own business.
As I put more and more things out into the world, I was able to gather feedback on whether these resources could be valuable to other practitioners in the real world, and that’s what fascinated me, and yet that’s what keeps me going.
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When I hear people post about how they responded to the resources of ; how they started the business; how they changed careers or started in a new role, that’s what gives me pleasure and happiness.
To fund my passion, research and enable more and more people to learn advanced business concepts, I needed to become financially sustainable.
The blog is primarily monetized through premium products (courses, books, subscriptions, sponsorships) for people who wanted to take their knowledge to the next level.
People who come are very happy with the free resources available. While the people who are ready to take the next step to join our premium resources.
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The business world was changing rapidly; the digital world has changed the way entrepreneurship works and understanding those dynamics has become important. That’s why I built this blog. I’ve recorded all the lessons I’ve learned over the years here and as I’ve done it, I’ve made it available to you so that it can become a place for digital entrepreneurs, managers and business people.
When I started digital marketing, I came from a completely different background. Graduated as a lawyer, after an international MBA I worked as a financial analyst at a real estate investment company. That experience taught me to look at hard numbers and dissect each company’s balance sheets to understand the business logic behind them. When you understand how money moves, you can also understand the strategic thinking behind any business.
When I approached digital marketing, I was looking for a way to break away from a regular 9-5 job and be on my own. The point was that whatever was most visible on the web ended up being the least useful. I soon learned that visibility does not mean importance. However, I wanted to offer practical resources that anyone can use to grow their business or at least gain a better understanding of the business world.
Then I joined a tech startup. There I assisted the company from the end of 2016 to develop its business operations. One thing that was clear to me from day one was that a solid distribution strategy is critical to the success of any business. From there I started learning everything I could about business models, business strategy, distribution strategies and growth marketing.
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An MBA can still be a valuable program for people looking to advance their business careers. And for aspiring entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
As the business world changes faster and faster, the opportunity cost of enrolling in an MBA program has become too high for many to bear.
However, this is only part of the story – I argue. In fact, today MBA programs have become too risky for several reasons:
In this blog I discuss business models. And I’m largely focused on those models that change the game. To be sure, it’s not much about distraction. What we take for granted and give is the modern model of business and education. However, this model has its basis in the world that took shape in the last decades.
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Many modern business models that have reshaped the business world and rewritten the rules seem to go back to the past. Where centralized and closed models prevailed in the past decades. New technologies ultimately allow the decentralization, sharing and migration of businesses, processes and teams.
This way you will be able to learn everything related to business growth, distribution, business models and digital entrepreneurship.
One of the most important lessons learned when studying technology companies is how distribution and the ability to design a sustainable business model are among the most important factors. The more a company is based on a technological product or service, the more the founders will be technicians (engineers or programmers). Although that is great and it allows us to build a great product. It can also lead to monitoring the right sales and distribution methods that will allow the business to quickly recover and become sustainable!
As Head of Business Development I also focused on finding the right strategies, distribution, sales processes to accelerate the growth of digital businesses. It is important to never lose focus on the product and customer needs. From the experience of a great product built on top of customer needs, distributed through the right channels, I believe any business can be successful, fast and sustainable.
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The community says I learned more in 90 minutes at a resource cafe than in three years of a part-time MBA
I am delighted with Gennaro’s steady stream of wonderful short films and fruitful insights from . He is one hardworking and responsive producer.
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